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Practical PR Campaign Planning

Practical PR Campaign Planning

London College of Communication
Taught by
Ann Mealor, Ashley Gibbins


Campaigns are a fundamental part of the public relations profession and need be planned and managed effectively to get the results you need. On this intensive course you will learn all aspects of PR campaign planning and management and look at what makes a successful campaign. This is a practical course, you will work on individual projects and in teams to apply what you have learnt to a commercial brief. By the end you will feel confident about planning and managing a campaign for your company or business idea.

Topics Covered

  • Setting achievable and relevant aims and objectives
  • Defining stakeholders and publics
  • Determining the messages
  • Coming up with the strategy
  • Deciding on the most appropriate activities/tactics
  • Planning timescales
  • Allocating and reviewing resources
  • Monitoring and evaluation.

Course Outcomes
By the end of this course you should be able to:

  • Implement your PR plan
  • Use the PR planning process effectively for your campaign
  • Implement a management system, setting checks and measures to evaluate success
  • Understand the different elements of the PR campaign plan and how they relate to each other
  • Who Should Attend
    Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.


    Follow Up Courses
    After you have completed this course you may want to learn more about our Digital Marketing Courses.

    Customised Training
    We also offer bespoke PR courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

    Tutor Description

    Ann began her career in local government PR and advanced to Head of Communications at the London Borough of Tower Hamlets before joining the Institute of Public Relations in 1997.

    As the Institute’s Head of Public Relations and Deputy Director General she supported the development of the Institute from a small, almost ‘family’ run organisation through to it achieving Chartered status in 2005.

    Ann spent the last 18 months of her career with the Chartered Institute of Public Relations (CIPR) acting as its Director General and first Chief Executive.  She then left to become Chief Executive of public relations consultancy, WilliamJack Communications.

    Ann is an Associate Lecturer in Public Relations at the University of the Arts, London.  She is a Fellow of the CIPR, and an Accredited Practitioner.  She has a degree in English and Postgraduate Diplomas in Marketing, Crisis Communications and Internal Communications. She also a Board Director of the National Register of Public Service Interpreters and advises on communication matters.

    Ashley Gibbins is Managing Director of PR consultancy WilliamJack Communications and Chief Executive of the International Travel Writers Alliance, the world’s largest association of professional travel journalists.

    During a career in publications he has led the marketing and communications teams for the Commission for the New Towns and for the London Boroughs’ of Tower Hamlets, Enfield and Barnet.

    Ashley is an Associate Lecturer in Public Relations at the University of the Arts, London. He is a Fellow of the Chartered Institute of Public Relations and a Member of the Chartered Institute of Journalists.

    Available dates