skip to main content
Practical PR Campaign Planning

Practical PR Campaign Planning

London College of Communication
Taught by
Ruth Butah, A respected industry expert


Campaigns are a fundamental part of the public relations profession and need be planned and managed effectively to get the results you need. On this intensive course you will learn all aspects of PR campaign planning and management and look at what makes a successful campaign. This is a practical course, you will work on individual projects and in teams to apply what you have learnt to a commercial brief. By the end you will feel confident about planning and managing a campaign for your company or business idea.

Topics Covered

  • Setting achievable and relevant aims and objectives
  • Defining stakeholders and publics
  • Determining the messages
  • Coming up with the strategy
  • Deciding on the most appropriate activities/tactics
  • Planning timescales
  • Allocating and reviewing resources
  • Monitoring and evaluation.

Course Outcomes
By the end of this course you should be able to:

  • Implement your PR plan
  • Use the PR planning process effectively for your campaign
  • Implement a management system, setting checks and measures to evaluate success
  • Understand the different elements of the PR campaign plan and how they relate to each other
  • Who Should Attend
    Those interested in pursuing a career or study in public relations and those who wish to apply the principles of PR to their own business.


    Follow Up Courses
    After you have completed this course you may want to learn more about our Digital Marketing Courses.

    Customised Training
    We also offer bespoke PR courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

    Tutor Description

    Ruth Butah is an Associate Lecturer on the Communications and Media programme at London College of Communication, teaching on first and second year undergraduate courses in Public Relations and Media Communications.

    Ruth is passionate about education and brings her industry experience to the courses at LCC. She's worked with some of the biggest names in fashion including Puma, adidas, Barbour, Chopard and Juicy Couture.

    At Dolce and Gabbana Ruth held the role of celebrity endorsements and PR Manager.

    Most recently she has been providing her PR and marketing communication experience to a luxury boutique hotel chain in London.

    This course will be taught by a respected industry expert.

    Available dates