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Media Relations Online Short Course

Course description

Get insight into building effective and mutually beneficial relationships with journalists. You'll learn about both reactive and proactive media relations so by the end of the course you'll know how to respond effectively to enquiries from journalists and how to gain coverage for your stories. This course is ideal if you have just started out in your career. It's a workshop style course and you'll contribute your ideas to group discussions and take part in writing exercises.

Course Outcomes

By the end of this course you should be able to:

  • Recognise what journalists want from PR practitioners
  • Know how to target relevant media
  • Understand what makes a good news story

Who Should Attend?

This course is perfect for you if you are new to working in a communications or PR role, or are looking to start a career in media relations.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Please note that all courses are taught in UK time.

Available dates

It can take a few moments for our course dates to load - if there are no available dates, please contact our customer service team who will help you find a course or email you when new dates become available.
Make an enquiry or call us on 0207 514 7015.

Details

Topics covered

  • What is media relations?
  • Why is media relations so important to the PR practitioner?
  • The different types of media and the different ways of reaching and influencing journalists
  • Working with journalists – what journalists want and do not want.
  • Managing media enquiries (reactive media relations)
  • Getting media coverage (pro-active media relations)
  • How to write a news release
  • How to manage a media briefing
  • Media relations in a crisis

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • Notebook and pen
Meet the Tutor:

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Learn how to respond effectively to enquiries from journalists and how to gain coverage for your stories during Media Relations Short Course at LCC, London College of Communication.

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