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Practical Event Management for PR

Practical Event Management for PR

London College of Communication
Taught by
Ann Mealor, Ashley Gibbins


Event management is an important part of many PR practitioner roles, and there are opportunities to maximise exposure through every stage. This course will take you through the whole process from planning and organisation to event publicity and post event communications. By the end of the course you will feel confident aboutorganising an impactful and successful event.

Topics Covered

  • Setting event aims and objective
  • The event checklist and dossiers
  • The events team - who needs to be involved and informed
  • Choosing the right venue - what needs to be considered
  • Managing budgets
  • Liaising with contractors - AV, staging, music
  • Choosing the right catering
  • Briefing and choosing speakers
  • Planning the event programme
  • Inviting and briefing delegates
  • The event run-through
  • Managing the event on the day
  • Briefing staff
  • Trouble shooting
  • Avoiding common pitfalls
  • Post event activities
  • Monitoring and evaluation.

Course Outcomes
By the end of this course you should be able to:

  • Organise and plan an event effectively
  • Produce a detailed event plan and running order
  • Promote an event online and offline
  • Ensure the event runs smoothly on the day
  • Keep to budget and timescale
  • Suggest the right sort of event to clients or colleagues

Who Should Attend
PR practitioners who are starting to organise events as part of their PR role and want to know more about practical event management.

Beginner. You do not need any prior experience.

Follow Up Courses
After you have completed this course you may want to learn more aboutevents and writing for PR on Practical Writing for PR or Creating Original and Effective Live Events, or you might want try one of our digital marketing Courses such as Digital Marketing Strategy

Customised Training
We also offer bespoke PR courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

Ann began her career in local government PR and advanced to Head of Communications at the London Borough of Tower Hamlets before joining the Institute of Public Relations in 1997.

As the Institute’s Head of Public Relations and Deputy Director General she supported the development of the Institute from a small, almost ‘family’ run organisation through to it achieving Chartered status in 2005.

Ann spent the last 18 months of her career with the Chartered Institute of Public Relations (CIPR) acting as its Director General and first Chief Executive.  She then left to become Chief Executive of public relations consultancy, WilliamJack Communications.

Ann is an Associate Lecturer in Public Relations at the University of the Arts, London.  She is a Fellow of the CIPR, and an Accredited Practitioner.  She has a degree in English and Postgraduate Diplomas in Marketing, Crisis Communications and Internal Communications. She also a Board Director of the National Register of Public Service Interpreters and advises on communication matters.

Ashley Gibbins is Managing Director of PR consultancy WilliamJack Communications and Chief Executive of the International Travel Writers Alliance, the world’s largest association of professional travel journalists.

During a career in publications he has led the marketing and communications teams for the Commission for the New Towns and for the London Boroughs’ of Tower Hamlets, Enfield and Barnet.

Ashley is an Associate Lecturer in Public Relations at the University of the Arts, London. He is a Fellow of the Chartered Institute of Public Relations and a Member of the Chartered Institute of Journalists.

Available dates