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Influencer and Celebrity Marketing

Influencer and Celebrity Marketing

London College of Communication
Taught by
Steven Rogers, A respected industry expert


Our Influencer and Celebrity Marketing short course is a broad introduction into how brands work with high profile personalities. An influencer or celebrity endorsement for a brand can make a real difference in media coverage and public awareness. Well known names can set an example that others will follow, and add unique value to a campaign or brand.

The course is designed for you if you work on publicity, charity or marketing projects that could get value from the power of an influencer or a celebrity. Through a series of case-studies and discussions you will learn the ways you can work with relevant people to get your message to a large audience.

By exploring trends and practices you will learn how to engage celebrities with campaigns and creative ideas. Through taking part in practical exercises you will learn how to approach celebrities, develop ideas around celebrities, or find the right influencer to work with your brand.

Topics Covered

  • Approaching celebrities and influencers through agents and PRs
  • Reaching target audiences with influencers
  • How to brainstorm celebrity marketing ideas
  • Selecting the right influencer to work with a fashion brand

Course Outcomes
By the end of this course you should be able to:

  • Write influencer and celebrity pitch documents
  • Recruit a celebrity for your project
  • Identify appropriate, influential celebrities
  • Work with influencers and celebrities to promote campaigns/brands
  • Build a "little black book" of celebrity and industry contacts

Who Should Attend
This course is designed for brand managers, product developers, content creators and charity campaign executives. It is also perfect for you if you want to make a career in the media.

Beginner. You do not need any prior experience.

Follow Up Courses
Once you have completed this course you may want to find out more about Practical Public Relations, or Digital Marketing Strategy.

Customised Training
We also offer bespoke marketing courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

Steven Rogers has worked for over 20 years in the media focussing primarily on generating celebrity content. He started his career booking A List sporting celebrities for BBC Radio 5 Live. He then worked as a planning producer on the entertainment news programme 'Liquid News', producing live broadcasts from events including the Cannes, Berlin and Venice film festivals, the BAFTA Awards, Glastonbury, Paris and Milan Fashion weeks and the Brit Awards. He produced specials on BBC Three about Madonna and Robbie Williams. At MTV international Steven developed programme formats around celebrities including the 2005 hit series 'Totally Scott Lee'. Working as a celebrity booker he has negotiated access to some of the biggest names from the celebrity world including David Beckham, Sir Richard Branson and Kylie Minogue. Steven has booked celebrities for red carpet events and exclusive editorial content for publications and websites such as The Sun, GQ, The Luxury Channel, MSN And Yahoo. Steven has advised various charities on forging relationships with celebrities and has worked on celebrity branding projects for the Daily Mail, Tesco and Seat Cars. 

This course will be taught by a respected industry expert.

Available dates