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Creating Original and Effective Live Events Short Course

Course description

Learn how to create original and effective live events. You will get the chance to respond to creative briefs and learn how to transform locations into compelling, inspiring environments. By the end of the course you will have developed your ideas in a focussed response and have a sound understanding of the role of the creative events designer.The sessions are fun, challenging, and enjoyable. Working individually and in small teams, agency-style, you'll learn how to challenge conventional thinking and identify new event formats and fresh approaches.

On day one you consider left and right brain thinking and the creative mind-set. You will be shown a number of typical corporate event briefs and learn how to read between the lines to best interpret the information available. The group as a whole will then create an instant response to an original brief.

On the second day you will present your agency response to the brief and explain your approach to the rest of the group. You will also have the opportunity to review and discuss individual projects and experience.

Who Should Attend?

Those working in live events, marketing, PR, fundraising or brand management who wish to learn how creative teams work; or people working in marketing communications for businesses and other organisations looking for fresh approaches to problem-solving

Course Outcomes

By the end of the course you should be able to:

  • Better understand and contribute to the creative response process
  • Develop new ways of thinking about a live event project
  • Explain the rationale behind your concepts with confidence
  • Clear, easy to understand lessons:

    • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
    • New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
    • Experience life on campus
    • Network and share ideas with students from across the globe
    • Access the technology and materials relevant to your discipline
    • Shop in our college shops for any materials you might need
    • Ask questions of your tutor in real time
    • Receive feedback and critique on your assignments
    • Experience the many sights of London on your down time

    A certificate of completion:

    • You've put the work in so we want to make sure you have something to show for it!
    • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
    • We always recommend you attend all of the classes so that you get the most out of the experience!
    • Certificates are great to compliment your cv.

    This course is scheduled to run on campus in a face to face delivery format. Please note that due to the ongoing pandemic situation this course may be adapted in line with UK government guidance or other operational requirements. This may include changing course location (to another UAL site), cancellation of the course, or moving part or all of the course online. In the event of any changes being required we will inform you as soon as possible and support you in any changes required. Please bear this in mind when making any travel, visa, or accommodation arrangements.

    Available dates

    Enquire about this course and we will contact you when new dates are published.

Details

Topics Covered

  • Understanding a client brief
  • Unconventional live events
  • Left brain vs. right brain thinking
  • The creative mind-set
  • Working as an individual vs. working in a creative team
  • Problem solving
  • Pitching a creative response


Course Outcomes

By the end of the course you should be able to:

  • Better understand and contribute to the creative response process
  • Develop new ways of thinking about a live event project
  • Explain the rationale behind your concepts with confidence

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • notebook and pen
Meet the Tutor:

A live events short course - during this course you will learn to produce, manage and conceive an original, live, promotional event, taught online.

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