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Creating Original and Effective Live Events

Course description

Learn how to create original and effective live events. You will get the chance to respond to creative briefs and learn how to transform locations into compelling, inspiring environments. By the end of the course you will have developed your ideas in a focussed response and have a sound understanding of the role of the creative events designer.The sessions are fun, challenging, and enjoyable. Working individually and in small teams, agency-style, you'll learn how to challenge conventional thinking and identify new event formats and fresh approaches.

On day one you consider left and right brain thinking and the creative mind-set. You will be shown a number of typical corporate event briefs and learn how to ‘read between the lines’ to best interpret the information available. The group as a whole will then create an ‘instant’ response to an original brief.

On the second day you will present your ‘agency’ response to the brief and explain your approach to the rest of the group. You will also have the opportunity to review and discuss individual projects and experience.

Who Should Attend?

Those working in live events, marketing, PR, fundraising or brand management who wish to learn how creative teams work; or people working in marketing communications for businesses and other organisations looking for fresh approaches to problem-solving

Course Outcomes

By the end of the course you should be able to:

  • Better understand and contribute to the creative response process
  • Develop new ways of thinking about a live event project
  • Explain the rationale behind your concepts with confidence

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Available dates

Enquire about this course and we will contact you when new dates are published.

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • notebook and pen

Details

Topics Covered

  • Understanding a client brief
  • Unconventional live events
  • Left brain vs. right brain thinking
  • The creative mind-set
  • Working as an individual vs. working in a creative team
  • Problem solving
  • Pitching a creative response


Course Outcomes

By the end of the course you should be able to:

  • Better understand and contribute to the creative response process
  • Develop new ways of thinking about a live event project
  • Explain the rationale behind your concepts with confidence

Reviews

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We're working through our student reviews and will add to this section shortly! In the meantime, why don't you check out our stories where you will find out lots about our students and their experiences.
Meet the Tutor:

A live events short course - during this course you will learn to produce, manage and conceive an original, live, promotional event, taught online.

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