Get a sound understanding of the opportunities and challenges digital technology brings to journalism. Explore some of the latest news stories - Trump and fake news, Cambridge Analytica, citizen reporting of terror attacks - by delving into the technology, tools, and issues.
On this five-day course you’ll be introduced to the pivotal digital developments in web journalism, social media and digital publishing. You will find out about latest reader expectations that have made new business models not only possible but necessary. Whilst this is not a ‘techie’ course you will have the opportunity to get to grips with technology, such as Google Analytics and data visualisation, in some practical workshops.
Through a series of case-studies you’ll look at different revenue-generating business models. There will be the opportunity to contribute to current debates and issues in digital journalism such as participatory culture, verification and disruption. Through a series of outputs, the course will conclude with the presentation of a digital portfolio published online to reflect your skills and progress.
You should have some prior journalism experience but you do not need to have any previous digital knowledge.
Day one: Overview
The Media Landscape > From traditional to digital journalism
Issues in contemporary journalism > Fake news, verification and the techno-moral panic
Blog project brief > Choosing platforms and planning content
Working with fake news > Test your skills in an interactive quiz
Day two: Content
Intro to news journalism > Writing for print vs digital content creation
Issues in contemporary journalism > Convergence, UCG and digital storytelling
Sourcing and creating news content > Virtual vox pops
Digital Storytelling > Devising the framework for an explainer
Day three: Data
Finding stories in numbers by crunching data and producing a digital visualisation > With Jonathan Stoneman
Day four: Social
Understanding social media > The platforms, the tools and the skills
MoJo journalism > Exploring a mobile-first approach to digital media
What makes a good Tweet? > Test your skills in an interactive quiz
Your social media presence > Choose a platform and devise a profile
Day five: Publishing
Understanding digital publishing > How do you make money?
Demystifying digital > Pick a publication and untangle its economic model
Digital media vocabulary > Understanding the jargon
Who Should Attend
This course has been specifically designed for those who have been working in journalism and want to explore the opportunities and confront the challenges of digital journalism with greater confidence.
You may be:
- In a senior editorial position and responsible for recruiting new staff and managing a digital production budget
- A journalist working with developers and digital designers
- Returning to work after a break for parental leave or other reasons
- A freelancer seeking opportunities and networks
If you have any questions about the course please do not hesitate to contact us.
Follow Up Courses
Our Digital Skills training courses are ideal if you started out in the pre-digital era - broaden your knowledge, employability skills and digital literacy for the digital economy.
Ben Gilbert is an NCTJ-trained journalist with more than 15 years’ experience at the frontline of web media at leading digital platforms such as Yahoo and Microsoft. Most recently, he was editorial director at the disruptive startup MOVE Guides. A former music journalist, Ben has developed digital content strategy and created dynamic content as a writer, editor and producer. He is an Associate Lecturer at London College of Communication and Westminster University, holding an MA in Media, Culture & Communication from the Institute of Education.
This course will be taught by a respected industry expert.