Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using traditional and digital platforms.This interactive, inspiring course will introduce you to transmedia storytelling and multiplatform writing.
From an advertising point of view this means deconstructing a brand story and using each communications channel (digital and print media) in the most effective way to reinforce and extend the marketing reach.
Over four days you will analyse and critique case studies, research, create, write and art direct ads for posters, print, digital media, TV and radio.Each activity will require you to select the most appropriate concept and content for the channel.On this course you will gain a deep understanding of these changes and learn how to develop a story that can be told on many platforms. This will be done by learning how to develop a brief, working on a live project and writing one element of a story world, producing media content and then launching it via social media.
- Latest developments in the advertising industry
- Strengths and weaknesses of each communications channel (TV, radio, digital media, print)
- Effective ways to use TV, print and online marketing
- Transmedia campaign conception
By the end of the course you should be able to:
- Understand how brand stories across different platforms are linked
- Create brand stories from different perspectives for different media
- Pitch and explain your concepts to clients with confidence
Who Should Attend
Those working in or studying advertising, marketing, PR, digital media or fundraising wishing to see how transmedia storytelling is transforming advertising.
Intermediate: You should have some professional background or a basic knowledge of the communications industry.
This course is also available as an online course: Transmedia Storytelling for Branding and Marketing (Online).
We also offer bespoke transmedia storytelling courses for groups, individuals and businesses. To find out more, visit our Customised Training page.
Kalina has been working in the creative industry for the past seven years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking.
Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.
As the ever evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video based media, she produces and curates a variety of content that communicates brand narratives and stories across multiple digital channels.
Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Universal Music Group, Awful Records, Nike, Reebok, River Island, Selfridges and University of the Arts London among others.
This course will be taught by a respected industry expert.