This online short course will look at the steps to design and implement effective influencer marketing strategies. You will learn about effective planning, creative strategies, building brand partnerships, and monitoring and measuring the success of influencer marketing campaigns.
The course is organised in association with the Branded Content Marketing Association (BCMA) to support marketing professionals. This online short course is for junior staff working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. Speakers include Gordon Glenister, Head of Influencer Marketing at BCMA and LCC staff, Dr. Sevil Yesiloglu and Prof. Jonathan Hardy.
You will learn about:
Who should attend this online short course?
This online short course is aimed at those working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. It is most suitable for junior staff but will also serve more experienced marketers who are considering Influencer Marketing as part of their work. While this online short course is aimed principally at agency staff, UAL offers another course aimed at those working in-house, in SMEs, or seeking careers in influencer marketing.
After this session you will:
This online short course offers:
Topics to be covered:
To take part in this online session you will need:
We recommend you have:
This two-hour professional development online short course led by industry experts is an introductory guide to strategic influencer marketing for marketing professionals.