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Strategic Influencer Marketing Webinar

Course description

This online short course will look at the steps to design and implement effective influencer marketing strategies. You will learn about effective planning, creative strategies, building brand partnerships, and monitoring and measuring the success of influencer marketing campaigns.

The course is organised in association with the Branded Content Marketing Association (BCMA) to support marketing professionals. This online short course is for junior staff working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. Speakers include Gordon Glenister, Head of Influencer Marketing at BCMA and LCC staff, Dr. Sevil Yesiloglu and Prof. Jonathan Hardy.

You will learn about:

  • Effective strategies: the role of influencers in marketing strategies; current case studies and examples.
  • Brand relationships: building meaningful relationships between influencers and brands. Paid and affiliate arrangements
  • Creative content: production and promotion
  • Measuring success: social media tracking tools; key performance indicators


Who should attend this online short course?

This online short course is aimed at those working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. It is most suitable for junior staff but will also serve more experienced marketers who are considering Influencer Marketing as part of their work. While this online short course is aimed principally at agency staff, UAL offers another course aimed at those working in-house, in SMEs, or seeking careers in influencer marketing.


Outcomes

After this session you will:

  • Explore how to create and measure effective influencer marketing (IM) strategies
  • Gain an understanding of social media tracking
  • Be encouraged to think of how to apply strategies to select and build relationships between brands, marketers and influencers
  • Learn the importance of authenticity, fit, brand safety, transparency and trust
  • Have a fresh perspective on new trends and growth in IM worldwide
  • Be challenged on re-thinking of best practice for brand partnerships


This online short course offers:

  • Expert knowledge from industry professionals
  • Opportunities to meet other like-minded creatives
  • A chance to join the conversation with a live Q&A
  • Opportunity to upskill and develop professional practices
  • Participants will receive a certificate upon completion


This online short course is part of our Influencer Marketing series, other titles include Influencer Marketing for Marketers and Influencer Marketing Contracts and Compliance.


Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Topics to be covered:

  • Planning and selecting partnerships
  • Influencer marketing strategy and planning
  • Effective content creation and communications
  • Learning from case studies
  • Measuring social media engagement and KPIs

Materials

To take part in this online session you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

We recommend you have:

  • A notebook
  • A pen
Meet the Tutor:

This two-hour professional development online short course led by industry experts is an introductory guide to strategic influencer marketing for marketing professionals.

This online short course is part of our Influencer Marketing series, other titles include Influencer Marketing for Marketers and Influencer Marketing Contracts and Compliance.

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