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Marketing on Instagram (Online)

Marketing on Instagram (Online)

London College of Communication
Taught by
Hana Jay Klokner


Instagram is one of the fastest growing social platforms on the internet, and its users are more engaged and receptive to promotions than on Facebook. The question is “how do you establish your presence on Instagram so that you can grow your brand, raise awareness and create return on investment?” This course answers all the questions above, showing you how to use the latest practices and tactics to engage and build an audience around your compelling branded content. You will learn through practical tasks, review of current case studies, and discussions of best practice, and will receive personal feedback throughout from your tutor.

Course Topics:

  • Brief introduction to Instagram primary and secondary functions.
  • Audience – insights, followers, engagement.
  • Content – voice, using the grid, colours, filters, curation.
  • Instagram stories – locations, hashtags, emojis, captions, branding.
  • Scheduling – best times to post, frequency, consistency, apps.
  • Effective use of an ICase studies – Grind, Wild at Heart, and more.
  • Measuring ROI.

Course Outcomes:
By the end of the course you will be able to;

  • Use Instagram advertising.
  • Develop Instagram promotion strategies.
  • Understand which audiences can be reached on Instagram, and how.
  • Define a content strategy, and create compelling pieces of content.
  • Schedule content effectively.
  • Use tactics to gain followers.
  • Understand how scheduling for Instagram works.
  • Promote your brand and work to bloggers and influencers.
  • Meaningfully measure your engagement and ROI.

Who is Instagram for Business and Brands (Online) for
This course is for anyone with a business, a project, or a passion to promote to a wide audience using Instagram. No experience is necessary.
Level: Beginner
Please note: This course is for learners aged 18 an over

Why choose an LCC Online Short Course
Our online learning short courses allow you to experience London College of Communication wherever you are in the world. Additionally all LCC Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCC Certificate upon completion

Further details about this course and others offered at LCC can be found here or you can check the Online Short Courses FAQ page for more details about the online course format.

Please note that all courses are taught in UK time. To check and compare times please click here

If no dates are available for this course please 'Make an enquiry' using the link below and we will contact you when new dates are published.

Alternative Study Option
This course is also taught in the classroom: Instagram for Business and Brands.

Tutor Description

Hana is a writer, blogging specialist and social media enthusiast. A former editor and founder of online magazines, Hana has nine years of experience with blogging, marketing and managing online platforms. 

She started blogging in 2007 about Apple for the leading Apple weblog in Slovakia, and later for other online magazines about social media and marketing. In 2012 she founded a fashion blogazine which she led as the editor-in-chief for four years before she sold the website in 2012. In 2014 she sold another blog,, an aggregator about The Sims franchise. Both sites she founded, are still running and bring regular revenue to their new owners.

As well as her own projects, Hana has built up social media presence for global companies, including , startups and private clients. In the past year she's started teaching her own blogging course, organizes meet ups for blogger, and writes on her blog She's published short stories for kindle and is currently writing a children's book. 


Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or Ethernet; 2G, 3G or 4G will not be sufficient

Course Specific Materials

  • Paper and pen to take notes during live sessions

Available dates