This professional development online short course will look at contracting and compliance for effective Influencer Marketing organised in association with the Branded Content Marketing Association (BCMA) to support marketing professionals.
This course is for junior staff working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns.
You will learn about the issues and considerations that contracts should address, brand safety, risk management and insurance. You will also learn about legal and regulatory requirements, professional standards and good practice.
Who should attend this online short course?
This online short course is aimed at those working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. It is most suitable for junior staff but will also serve more experienced marketers who are considering Influencer Marketing as part of their work. While this course is aimed principally at agency staff, UAL offers another course aimed at those working in-house, in SMEs, or seeking careers in influencer marketing.
After this session you will:
This online short course offers:
Topics to be covered:
To take part in this online session you will need:
We recommend you have:
This two-hour professional development online short course led by industry experts is an introductory guide to contracts and compliance for marketing professionals.