Skip to main content

Influencer Marketing Contracts and Compliance Webinar

Course description

This professional development online short course will look at contracting and compliance for effective Influencer Marketing organised in association with the Branded Content Marketing Association (BCMA) to support marketing professionals.

This course is for junior staff working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns.

You will learn about the issues and considerations that contracts should address, brand safety, risk management and insurance. You will also learn about legal and regulatory requirements, professional standards and good practice.


Who should attend this online short course?

This online short course is aimed at those working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. It is most suitable for junior staff but will also serve more experienced marketers who are considering Influencer Marketing as part of their work. While this course is aimed principally at agency staff, UAL offers another course aimed at those working in-house, in SMEs, or seeking careers in influencer marketing.


Outcomes

After this session you will:

  • Explore how to identify and address contractual issues
  • Have an introduction to relevant UK law and regulations
  • Be encouraged to think of how to apply ethical and brand safety standards


This online short course offers:

  • Expert knowledge from industry professionals
  • Opportunities to meet other like-minded creatives
  • A chance to join the conversation with a live Q&A
  • Opportunity to upskill and develop professional practices
  • Participants will receive a certificate upon completion


This online short course is part of our Influencer Marketing series, other titles include Influencer Marketing for Marketers and Strategic Influencer Marketing.


Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Topics to be covered:

  • Client vetting
  • Intellectual property rights – creation, usage, moderation and review
  • Client vetting, reputation and brand Safety
  • Remuneration
  • Legal and regulatory compliance
  • Industry standards and best practice: labelling, disclosure
  • Platform policies and guidelines

Materials

To take part in this online session you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

We recommend you have:

  • A notebook
  • A pen
Meet the Tutor:

This two-hour professional development online short course led by industry experts is an introductory guide to contracts and compliance for marketing professionals.

The course is part of our Influencer Marketing series, other titles include Influencer Marketing for Marketers and Strategic Influencer Marketing.

£
Pay by:
Visa
Mastercard
Maestro
Powered by Worldpay
Contact us:

You may also like