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Future Trend Forecasting for Brands and Organisations

Future Trend Forecasting for Brands and Organisations

London College of Communication
Taught by
Kalina Pulit


Gain strategic insights in future consumer behaviours and what they mean for your business. This one day workshop will give you the methods to identify and work with the latest consumer trends that will help your business thrive.Trend forecasting is not just for fashion – this class will look at macro and micro audience trends from digital, work, consumer and leisure.

You will gain the methods to understand what the future or futures may look like, and how to explore the “how” and “why” culture is changing across the world. Future Trends Forecasting short course will demonstrate “how” by examining changing societies and emergent cultural shifts you can refresh thinking about audiences and categories and ultimately open up new spaces of opportunity for your brand or organisation to grow.
Through a series of lectures, you will recognise global drivers, macro trends and micro manifestations: how they differ and how they help trace the evolution of a trend and the rise of new behaviours.

Topics Covered

  • Future forecasting
  • Culture change
  • Global Drivers
  • Macro trends
  • Micro manifestations
  • Behaviour change

Course Outcomes
By the end of the course you should be able to:

  • Understand the difference between drivers, macro trends and manifestations and why they matter
  • Spot cultural changes and apply them to brand needs
  • Gain confidence in your ability to be more prepared for the future

Who Should Attend
Brands and organisations looking to understand trend forecasting. This course will be useful for you if you are working in a marketing, product development or strategic management role in a business, charity or public sector organisation.

Beginners. You do not need any previous experience in this area before.

Follow up courses
After you have completed this course you may want to sign up to learn more about Service Design or Creative Thinking for Advertising

Customised Training
We also offer bespoke Future Trends courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

Kalina has been working in the creative industry for the past seven years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking. 

Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.

As the ever evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video based media, she produces and curates a variety of content that communicates brand narratives and stories across multiple digital channels. 

Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Universal Music Group, Awful Records, Nike, Reebok, River Island, Selfridges and University of the Arts London among others. 

Available dates