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Future Trend Forecasting for Brands and Organisations

College
London College of Communication
Taught by
Helen Job, A respected industry expert

Description


Gain strategic insights in future consumer behaviours and what they mean for your business. This one day workshop will give you the methods to identify and work with the latest consumer trends that will help your business thrive.Trend forecasting is not just for fashion – this class will look at macro and micro audience trends from digital, work, consumer and leisure.

You will gain the methods to understand what the future or futures may look like, and how to explore the “how” and “why” culture is changing across the world. Future Trends Forecasting short course will demonstrate “how” by examining changing societies and emergent cultural shifts you can refresh thinking about audiences and categories and ultimately open up new spaces of opportunity for your brand or organisation to grow.
Through a series of lectures, you will recognise global drivers, macro trends and micro manifestations: how they differ and how they help trace the evolution of a trend and the rise of new behaviours.

Topics Covered

  • Future forecasting
  • Culture change
  • Global Drivers
  • Macro trends
  • Micro manifestations
  • Behaviour change

Course Outcomes
By the end of the course you should be able to:

  • Understand the difference between drivers, macro trends and manifestations and why they matter
  • Spot cultural changes and apply them to brand needs
  • Gain confidence in your ability to be more prepared for the future

Who Should Attend
Brands and organisations looking to understand trend forecasting. This course will be useful for you if you are working in a marketing, product development or strategic management role in a business, charity or public sector organisation.

Level
Beginners. You do not need any previous experience in this area before.

Follow up courses
After you have completed this course you may want to sign up to learn more about Service Design or Creative Thinking for Advertising

Customised Training
We also offer bespoke Future Trends courses for groups, individuals and businesses. To find out more, visit our Customised Training page.


Tutor Description


Helen has worked in future forecasting for over a decade, leading multi-disciplinary, global, insight teams for Flamingo, WGSN and MTV in New York and London. She has produced strategic insights and fresh solutions based on macro thinking for a wide variety of international brands focused on engaging with future audiences across the categories of music, consumer electronics, automotive, FMCG, sportswear, fashion and service design including ASOS, SONOS, IKEA, Nike, Warner Music, and adidas. Helen has made keynote addresses and moderated industry panels at high profile global events including SXSW Interactive.

Helen conceptualised the Global Trend Forecasting Curriculum for Parsons School of Design, in New York and have been adjunct faculty for the University of Westminster and University of the Arts London.

https://uk.linkedin.com/in/helenjob

This course will be taught by a respected industry expert.

Available dates