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Creative Thinking for Advertising

Creative Thinking for Advertising

London College of Communication
Taught by
Andrew Imrie, A respected industry expert


This one day intensive course will give you an overview of how advertising creatives approach a brief from a client and the chance to develop your own ideas into a campaign.

In the first part of the session you will be given a detailed brief and instructed to develop a campaign across art direction, copywriting and digital media (videos and online banner advertising). In the second part of the session you will pitch your concepts and explain your approach to the rest of the group.

The session is fun, challenging and enjoyable. Working individually and in small teams, you'll learn how to challenge conventional thinking and train your brain to work in new ways.

Topics Covered

  • Understanding a client brief
  • Problem solving
  • Creating content for various media
  • Creative thinking
  • Pitching your response

Course Outcomes
By the end of the course you should be able to:

  • Generate new ideas and original solutions quickly and easily
  • Evaluate and select the best ideas and solutions
  • Pitch and explain the rationale behind your concepts with confidence

Who Should Attend
This is ideal for you if you want to learn how creative teams work. You may be a marketing or communications client who commissions creative work by an agency. This course is alsosuitablefor you if you are thinking about a career in advertising.

Beginner. You will not have any prior creative thinking and ideas generation, but will have an interest in how this happens in an advertising agency.

Follow Up Courses
After you have completed this course you may be interested in learning more about advertising and marketing in Social Media Marketing or Transmedia Storytelling.

Customised Training
We also offer bespoke advertising courses for groups, individuals and businesses. To find out more, visit our Customised Training page.

Tutor Description

Andrew Imrie graduated from Watford School of Art with a Diploma in Copywriting 35 years ago. During his career he has been a junior copywriter at Lowes, a group head at Euros, and a creative director at JWT. He has also had experience of running two of his own agencies.

In his own words “I’ve learnt how to have those conversations. Which words to use to entice, engage and sell. So let me help you be more confident about the words you use, the tone of voice you need to adopt, the conversations you can have and the communication you should write, so you can sell more successfully across all media and channels, both online and off.”

This course will be taught by a respected industry expert.

Available dates