Art Direction for Advertising
This short course will introduce you to the craft of art direction for advertising. Through a series of practical, engaging exercises, you will learn the best way to communicate your ideas and put your imagination down on paper.
Taught by an expert tutor with tons of experience, it is a day of learning visual communication, with quick exercises designed to open your thinking on how to present an idea.
- Visualising skills
- Storyboarding a script
- Working with illustrators and photographers
- Layout and logo placement
By the end of this course you should be able to:
- Understand the fundamentals of art direction
- Respond to a brief with confidence
- Make your ideas stand out
Who should attend
Beginner. You do not need any previous experience to attend.
Claus Larsen started his career as an Art Director in Denmark and came to the UK in the late eighties. He began his London career as an Art Director at Wunderman before moving to Sutch Webster WMGO, TBWA/GGT and Tequila, where he was Associate Creative Director. He now runs his own agency.