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Art Direction for Advertising

Art Direction for Advertising

London College of Communication
Taught by
Claus Larsen


This short course will introduce you to the craft of art direction for advertising. Through a series of practical, engaging exercises, you will learn the best way to communicate your ideas and put your imagination down on paper.

Taught by an expert tutor with tons of experience, it is a day of learning visual communication, with quick exercises designed to open your thinking on how to present an idea.

Topics Covered

  • Visualising skills
  • Storyboarding a script
  • Working with illustrators and photographers
  • Layout and logo placement

Course Outcomes
By the end of this course you should be able to:

  • Understand the fundamentals of art direction
  • Respond to a brief with confidence
  • Make your ideas stand out

Who should attend
Beginner. You do not need any previous experience to attend.


Follow Up Courses
After you have completed this course you may be interested in applying to BA (Hons) Public Relations or BA (Hons) Advertising.

Tutor Description

Claus Larsen started his career as an Art Director in Denmark and came to the UK in the late eighties. He began his London career as an Art Director at Wunderman before moving to Sutch Webster WMGO, TBWA/GGT and Tequila, where he was Associate Creative Director. He now runs his own agency.

Available dates