Advertising Portfolio Preparation for 16 to 18 year olds Short Course

Course description

This short course will introduce you to the exciting world of advertising and give you an insight to what it's like to work in a creative agency. You will learn about a range of roles and functions within an advertising agency from copywriting, to art direction to strategy. You will have expert lectures and have the chance to visit a top advertising agency based in London.

This is a really practical course that will teach you many skills you need to apply for a job or a university degree in advertising. At the end of the week you will go head-to-head with your classmates to make a pitch for an account - just like the real world.

Course Outcomes

By the end of this course you should be able to:

• Understand the fundamentals of advertising
• Identify and evaluate the components of online and offline campaigns
• Describe and critique a current campaign
• Apply for further study with an advanced knowledge of the advertising industry

Who should attend

This course is perfect for you if you are thinking about further study, a career or apprenticeship in PR or marketing.You should have an interest in the subject area and a desire to learn but no previous experience is required.

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
• New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
• Experience life on campus
• Network and share ideas with students from across the globe
• Access the technology and materials relevant to your discipline
• Shop in our college shops for any materials you might need
• Ask questions of your tutor in real time
• Receive feedback and critique on your assignments
• Experience the many sights of London on your down time

A certificate of completion:

• You've put the work in so we want to make sure you have something to show for it!
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
• We always recommend you attend all of the classes so that you get the most out of the experience!
• Certificates are great to compliment your cv.

This course is scheduled to run on campus in a face to face delivery format. Please note that due to the ongoing pandemic situation this course may be adapted in line with UK government guidance or other operational requirements. This may include changing course location (to another UAL site), cancellation of the course, or moving part or all of the course online. In the event of any changes being required we will inform you as soon as possible and support you in any changes required. Please bear this in mind when making any travel, visa, or accommodation arrangements.