Course description
This short course will introduce you to the exciting world of advertising and give you an insight to what it's like to work in a creative agency. You will learn about a range of roles and functions within an advertising agency from copywriting, to art direction to strategy. You will have expert lectures and have the chance to visit a top advertising agency based in London.
This is a really practical course that will teach you many skills you need to apply for a job or a university degree in advertising. At the end of the week you will go head-to-head with your classmates to make a pitch for an account - just like the real world.
Course Outcomes
By the end of this course you should be able to:
- Understand the fundamentals of advertising
- Identify and evaluate the components of online and offline campaigns
- Describe and critique a current campaign
- Apply for further study with an advanced knowledge of the advertising industry
Who should attend
This course is perfect for you if you are thinking about further study, a career or apprenticeship in PR or marketing.You should have an interest in the subject area and a desire to learn but no previous experience is required.
Clear, easy to understand lessons:
- Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
- New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
- Experience life on campus
- Network and share ideas with students from across the globe
- Access the technology and materials relevant to your discipline
- Shop in our college shops for any materials you might need
- Ask questions of your tutor in real time
- Receive feedback and critique on your assignments
- Experience the many sights of London on your down time
A certificate of completion:
- You've put the work in so we want to make sure you have something to show for it!
- As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
- We always recommend you attend all of the classes so that you get the most out of the experience!
- Certificates are great to compliment your cv.
Details
Topics covered:
- The marketing mix
- Tackling client briefs
- Identifying markets
- Generating ideas
- Pitching your ideas
- Presenting your ideas
Materials
Please bring with you to the first session: