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Chelsea College of Arts
Taught by
Alessandra Genualdo, Val Mcbride


Join this Illustration course and be introduced to the wide-ranging discipline of Illustration and gain an improved understanding of the possibilities of image-making. From book illustration and publishing to animation and motion graphics.

Through a series of projects, lectures and discussions, you will be asked to respond to a range of tasks that introduce the key skills necessary to set out in the pursuit to becoming an illustrator.

You will learn how to respond creatively to a brief and generate imaginative ideas through the process of visual problem solving. The relationship between image and text will be explored and you will begin to identify the key visual characteristics relative to your particular interests in the context of a personal style and language.

Topics covered

  • Visual Problem Solving as Process
  • Interpreting a brief
  • Producing a selection of ideas and solutions 
  • Visual Communication
  • visual components to engage dialogue 
  • Storytelling and Sequence
  • Constructing a story and visual sequence
  • Animation
  • Storyboarding
  • Finding your voice
Course 0utcomes
You will have gained a greater awareness of the role illustration plays in our daily lives. You will be able to problem solve and generate ideas imaginatively. You will have begun to develop a personal visual language and identify future directions for your illustration practice.

Who should attend
Those looking to develop their graphic image making skills and explore the various range of illustration pathways. Suitable for both students and working professionals interested in pursuing an illustration career.



Courses are typically taught by one or more of the tutors listed below.

Online short courses

Did you know we offer a similar course online? UAL online short courses are designed to help creative people master new challenges, develop their skills, get inspired by new ideas and access the UAL learning experience without having to travel to a campus for class.

Introduction to Illustration (Online Short Course)

More online courses

Tutor Description

Alessandra Genualdo is an Italian born, London based illustrator.

She graduated from the MA Illustration course at Camberwell College of Arts, and has been freelancing ever since, addressing her work particularly to the editorial and the publishing industry.

She has been leading art and illustration workshops alongside her practice, working for clients such as the V&A and the Museum of London.

Her work combines gouache, hand painted patterns, textures and solid blocks of colour, capturing the sense of awkwardness and individuality in everyday life.

View Alessandra's website

Valerie McBride is a book illustrator who has worked for several publishers including Oxford University Press, Heinemann and BBC Books.

She is currently an Associate Lecturer on the CCW Foundation course at Camberwell. For the past twenty years she taught at Wimbledon College of Arts, where she contributed to the Foundation course and was course leader of the Pre-Foundation course. She also teaches illustration on Professional Development programmes within adult education for those making a career from their art practice.

She contributes regularly to gallery education programmes, delivering workshops and master classes related to current exhibitions.


Please bring the following materials with you on the first day:

  • A4 sketchbook

  • A selection of graphite and coloured pencils 

  • A pencil sharpener

  • A ruler (minimum 30cms)

  • One black fineliner and marker Pen

  • A selection of pens/ mark making materials (reflective of your preferred working methods)

  • Scissors / craft knife

  • Glue stick

  • A USB memory stick

  • Magazines of choice; for collage work

  • Examples of your previous work (optional)

  • Something to transport your work home in e.g. A3 plastic portfolio

As part of your research you may wish to do some printing. Please bring a small amount of cash to the course on your first day to credit your printing account. 

Please note that most materials needed for the short courses are available at the Chelsea College of Arts' Art Shop. Please contact the Art Shop directly for opening hours and availability.

Available dates