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Fashion Styling (Online Short Course)

Fashion Styling (Online Short Course)

London College of Fashion
Taught by
John William


This Fashion Styling course will introduce you to the wonderful world of the fashion image while providing you with the knowledge and skills necessary for you to create your own.

You’ll learn about trends in contemporary fashion editorial styling, the day to day life of the fashion stylist and how this role has evolved in this ever-changing landscape.

Through this program, you’ll gain an understanding of the skills used by fashion stylists to find inspiration, research a story and answer commercial and creative briefs. The course covers everything from conceptual research to storyboarding and executing the story on set.

The course is highly practical, and each week you will meet online with your tutor and a small group of students, for discussions and presentations, and learn new skills and receive feedback on your assignment work. By the end of the course you will grasp how to create your own professional fashion imagery for a range of contemporary clients.

This course is taught by a freelance stylist, who’s brimming with insider knowledge and practical tips on how to navigate this fast-paced industry.


  • The History of the fashion stylist
  • Where is styling used? Fashion, film and beyond
  • What makes a great fashion image? An introduction to the key stylists, photographers, and publications of today
  • Where you can find inspiration and how to interpret references
  • How fashion brands communicate their brand identity and messages through styling
  • The importance of the team and how to build connections
  • How to communicate with your commissioners and collaborators (Photographers, Editors, PRs, Model Agencies…)
  • What’s in my bag? The fashion stylist’s essentials
  • Trends: What are they, how do we spot them, and can we predict them?
  • Best industry practice: how to pitch contemporary editorial concepts
  • A practical guide to working as a freelance stylist - lights camera action
  • Writing a CV, networking and the importance of work experience
  • How and build a styling portfolio in the digital era

Student Reviews:

"I really like John as a tutor. He was really inspiring, helpful, and I felt that I could have access to the world of fashion styling after taking this course. I loved all his recommendations and he was really connected with all of us."- Maria, former student

"The course was very informative and I learned a lot from doing the assignments" - Ciara Murray, former student

"Very comprehensive and detailed course" - Raquel Leid, former student

"The fashion styling online course has helped me have a clearer idea about how I can implement my styling skills in the fashion industry. I was working with a luxury Indian brand a few months ago and the course helped me manage and take responsibility as a brand stylist in a major way! I cannot thank UAL enough for doing such courses and helping people like us to gain knowledge with such portals" - Payal Dias, postgraduate student based in Mumbai

Course Outcomes:
By the end of the course you will have;

  • Gained a great understanding of the role of the fashion stylist in contemporary media
  • Leaned how to pitch a fashion story to commissioning editors and how to tailor your proposals depending on the publication
  • Widened your knowledge of key industry professionals
  • Grasped the importance of trends, how to spot them and integrate them into your work
  • Discovered different forms of inspiration and the ways to interpret them
  • Gained insight into the importance of collaboration and the role of the fashion stylist within the on-set team
  • Completed a range of industry style fashion styling briefs
  • Gained an in-depth understanding of the planning and strategy involved in creating fashion campaigns and editorial stories. From conception, inspiration to carrying out on-site shoots.
  • Received insider tips and tricks from an industry expert alongside personal feedback on your weekly assignments from your tutor

Who is Fashion Styling (Online Short Course) for?
This is an excellent program for individuals eager to learn about the creative world of fashion styling and how to navigate the industry. Perfect for anyone keen to begin their career as a fashion stylist or for photographers, editors, marketers or visual merchandisers desiring to widen their skill set.

Level: Intermediate.

Please note: This course is for students aged 18 and older.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Please note that all courses are taught in UK time. To check and compare times please click here
Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

John William has been working at the forefront of fashion media for over fifteen years. An industry professional, he specialises in journalism, styling, creative direction, trend forecasting and photography. He launched London College of Fashion’s print magazine ‘Pigeons and Peacocks’ in 2008 and continued to work as the Editor in Chief for the next five years. Editorial clients include: i-D, Vice, The Sunday Times Style, Paper, Puss Puss, Please! and Nylon. For the past decade, John has been working as an Associate Lecturer at the London College of Fashion across a number of BA courses, as well as teaching a range of fashion media short courses. John William is currently the Online Editor for Beauty Papers Magazine. 


Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Firefox or Chrome)
  • The latest version of Java installed on your device
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient

Course Specific Materials

  • Paper and pen to take notes during live sessions

Available dates