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Fashion Media Styling: Editorial

Fashion Media Styling: Editorial

London College of Fashion
Taught by
John William


This contemporary fashion media styling course looks at the current fashion image and the day-to-day working life of a fashion stylist. You will learn about the different types of contemporary fashion image, key industry creatives, how and where to find inspiration, interpreting a style brief, and put together a mood board - spending the last day shooting your work with a professional photographer.

The course includes:

  • History of the fashion stylist
  • Who are the key figures influencing fashion right now? Fashion photographers, stylists, and magazines
  • The roles of the stylist in contemporary fashion media
  • A practical guide and tips for working as a fashion stylist and preparing shoots
  • How to communicate with different professionals within the fashion industry (Editors, PRs, Model Agencies…)
  • A guide to researching and pitching contemporary fashion editorial concepts
  • How to begin putting together your own portfolio as a stylist with no budget or contacts

Please note:

There is some overlap of course material on John William’s The Complete Stylist, Editorial Styling and Creative Direction, and this course. It is recommended that you only take one of these courses.


Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor Description

John William has been working at the forefront of fashion media for over fifteen years. An industry professional, he specialises in journalism, styling, creative direction, trend forecasting and photography. He launched London College of Fashion’s print magazine ‘Pigeons and Peacocks’ in 2008 and continued to work as the Editor in Chief for the next five years. Editorial clients include: i-D, Vice, The Sunday Times Style, Paper, Puss Puss, Please! and Nylon. For the past decade, John has been working as an Associate Lecturer at the London College of Fashion across a number of BA courses, as well as teaching a range of fashion media short courses. John William is currently the Online Editor for Beauty Papers Magazine. 


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen
  • Digital camera (to take shots on your final day)
  • USB

You should be prepared to bring/source clothes, materials and props for your shoot day.

Available dates