Fashion Media Styling: Editorial
This contemporary fashion media styling course looks at the current fashion image and the day-to-day working life of a fashion stylist. You will learn about the different types of contemporary fashion image, key industry creatives, how and where to find inspiration, interpreting a style brief, and put together a mood board - spending the last day shooting your work with a professional photographer.
The course includes:
- History of the fashion stylist
- Who are the key figures influencing fashion right now? Fashion photographers, stylists, and magazines
- The roles of the stylist in contemporary fashion media
- A practical guide and tips for working as a fashion stylist and preparing shoots
- How to communicate with different professionals within the fashion industry (Editors, PRs, Model Agencies…)
- A guide to researching and pitching contemporary fashion editorial concepts
- How to begin putting together your own portfolio as a stylist with no budget or contacts
There is some overlap of course material on John William’s The Complete Stylist, Editorial Styling and Creative Direction, and this course. It is recommended that you only take one of these courses.
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Please note: This course is for students aged 18 and older.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
- Digital camera (to take shots on your final day)
You should be prepared to bring/source clothes, materials and props for your shoot day.