Introduction to the Fashion Industry (16-18 Year Olds)
Love fashion? If you're interested in a career in fashion, but perhaps not in design, then this fashion course will introduce you to the many different disciplines and career choices.
Through practical workshops, lectures and seminars you will explore the industry, understand the opportunities on offer, and what you need to do to get to where you want to be.
The course includes:
- History of the fashion business
- Structure and current environment
- Styling and promotion
- The fashion calendar
- Fashion journalism
- Media and press
- Buying and merchandising
- Types of retailers
- Marketing and PR
- Sales and distribution
- Show production and event management
- Retail visits to undertake trend research
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Lucy London (nee Clements) has over two decades of industry experience, covering high street brands from Gap, H&M, Topshop through to designer brands offering a boutique shopping experience, and department stores such as Selfridges. Visual Merchandising is her specialism, and she has worked in all areas of display, so her knowledge of the subject matter places her as a leading visual merchandiser lecturer. Lucy's career of visual static styling has also seen her styling the covers of London and US publications including TIME magazine. She specialises in lifestyle and fashion concept design and has had a freelance career combining VM, final styling and celebrity styling.
Visual merchandising, visual display and fashion business are areas that she still passionately works within. The educational arena is now Lucy's focus, training students and industry professionals in all areas of Visual Merchandising, Styling and fashion business. Her specialist subject areas teamed with her drive and enthusiasm, have given her direct lead in global events such as London fashion week, editorial covers and static styling.
Frankie Law graduated from LCF with a first in Fashion Management and has since gained over 14 years of fashion buying, merchandising and design experience within UK retail, holding positions at high street and department store retailers. She has been instrumental in developing, buying for and managing 14 brands, overseeing a departmental annual sales plan of £54 million. She currently consults internationally for various factories and suppliers within the fashion industry, range building and developing fast moving and extensive collections, as well as forecasting trends and analysing trade information.
Helen Joslin has over a decade of industry experience in buying and merchandising, working across the high street for large multi brand department stores. Specialising in menswear Helen has extensive experience buying and merchandising across multi-product categories for companies such as Arcadia and Debenhams. Outside of her buying career Helen is currently launching her own e-commerce website.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notepad and pen