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Introduction To Fashion Design - Full Course

Introduction To Fashion Design - Full Course (Online Short Course)

Central Saint Martins
Taught by
Ian Kettle


Have you ever wondered what a fashion designer actually does or whether it is the right career for you, or simply, how do designers come up with a fresh collection every season?

This introductory course is specifically designed to guide you through the design process and immerse yourself in fashion. Over the two weeks you will work from a set brief, through to an extensive research and design development process to generate and develop many ideas for fashion that challenge while still cater to a clients needs.

Using a variety of 2D & 3D experiments we will explore how to develop a (collection) line/up. You will be able to get a real taste of the design industry as well as develop your personal design ‘language’ and designing for fashion at a market specific level (a better understanding of the industry/customer)

By the end of this course you will have the tools necessary to communicate your ideas, or begin developing a portfolio for application for further study in fashion as well as a clear idea of whether the work of a fashion designer, or some other role in this diverse and vibrant industry, is for you.

Both Menswear & Womenswear design are covered.

Topics covered

Week 1

  • Design Briefing (setting up a project)
  • New Research Methods for Designers
  • Colour Palette & Texture Sourcing Workshop
  • Figure Drawing Workshop
  • Multiple Design Exercises (collage-detail placement-negative space-projection)
  • 3D Paper Draping Workshop
  • Preliminary Design Development Workshop
  • Sketchbook Development
  • Seasonal Field trips (stores-events-locations) will be available to make the most of your course and time in London (self guided & non compulsory)

Vocational Weekend - Homework

Week 2

  • Lecture: The Business Of Fashion’
  • Trend Analysis & Fashion Communication Lecture/Workshop
  • Secondary Design Development Workshop
  • Runway Review (deconstructing a designers collection)
  • Collection Breakdown (what belongs in a collection)
  • Lecture & Exercise: ‘Collection Structure’
  • Portfolio Review (for those interested in application to art school)
  • Advice & Diagnostics (next steps in fashion)

Who should take this course?

  • Absolute Beginners
  • Business Start-Up
  • Foundation/BA Student
  • The Fashion Experienced looking for a new design narrative

Entry requirements: None

Level: Beginners – Intermediate


Please note that all courses scheduled until 11 September 2020 will take place in an online classroom. Courses starting after this date will be held in our onsite classrooms.

For more information on Online Short Courses please see the below information.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 3 months online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Please note: This course is for students aged 18 and older

Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Ian Scott Kettle BA (CSM) MA (RCA) Fashion Design

Ian is the head of Fashion Design on the Semester Study Abroad Programme here at Central Saint Martins, along side running the Introduction to Fashion programme, as well as setting-up and delivering bespoke one-to-one and group design courses here and in Mexico, Buenos Aires and China for beginners, industry professionals and the odd celebrity.

Ian is a well respected freelance designer with over twenty years experience, having worked for several independent designers, including Dexter Wong - Head of Womenswear & Alberta Ferretti – Designer and running his own business. His own work has been profiled in many magazines (Vogue, Elle, Grazia, WWD, ID, Nylon & 125…) He has contributed to projects in the arts, film, theatre and pop. (Cindy Sherman, Toyah and Michael Jackson…)

IAN SCOTT KETTLE is Ian’s current business of Gentlemen’s Bespoke Accessories. One-off, hand made pieces, catering to private clients, run from his studio at Cockpit Arts in London. Studio visits (by appointment) are welcome. Come see a working studio or simply to discuss your course options.



For the first session:

• HB Pencil-Pen-Rubber
• A5 Note Pad
• £5 cash for Research Photocopying
• USB memory stick (min 8GB)
• Color (any) pencils-Pens or Pastels

Needed later into the course (your tutor will advise you)

• (A4) Portrait or (A3) Landscape Sketchbook (white paper)
• (A4) Layout Pad
• HB Retractable Pencil
• Black 0.1 and 0.5 Fine Line Pens
• Letraset Pro-Markers: 1 x ivory & 1 x cool grey no1
• Small Paper Scissors
• Paper Glue Stick
• 1cm Masking Tape
• Camera or Smartphone (for research only, high quality not necessary)

All the above available at the CSM Art Shop open during course time

Available dates

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