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Fashion Design and Marketing Online Short Course

Course description

Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject. By the end of the course you will have a clearer idea of who your customers will be, and where your collections or products should be on sale.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Available dates

If no dates are showing then please sign up to our mailing list to find out about upcoming dates and new course developments.

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here https://www.speedtest.net

Please bring with you to the first session:

  • Pen and paper to take notes

The following will be helpful, but not necessary:

  • A laptop computer
  • A USB memory stick

Details

Topics covered

  • We will explore the basic steps from designing to selling a collection including press and PR, and how to get that all-important media attention.
  • You will investigate what people do that makes them successful, whilst collecting information on colour, fabric, price, design and retail outlet.
  • You will develop a promotional plan for your own collection or an existing brand, which will be presented on the last day of the course.

Reviews

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"It is important for a fashion designer to know how to build a brand and know the marketing process that comes with it. My course has been taught by Erica Charles who is very experienced and really knows what she is talking about. She has taught me that even though some brands are not huge, there is a world behind it that was not obvious first. London has been an inspiration as well! The people, the museums, the streetsLondon has a very important cultural influence around the world. Everyone knows it, but you can feel it when you are here." - Helene, France

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"I chose this course for two reasons. The first is Erica Charles, the tutor. I read her profile and I was really impressed by her career and thought that she would have a lot to teach me (and I was right!). The second is that my previous career was only related to product and I felt marketing was something I needed to fill the gap. When I arrived on the Monday morning, I was thinking Wow! I am studying at Central Saint Martins! I feel like I am in the right place. Central Saint Martins and London has a different spirit to anywhere else: everything is cooler, less formal. The city has some amazing architecture but it is the people and their style that I like to observe." - Ingrid, France

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"As I am a Freelance Fashion Designer and Consultant, I wanted to learn more about the fashion business to help with the launch of my own brand next year, so this course was the perfect choice for me. Ive learned so much about how a commercial collection works and all the steps we need to develop it. Most importantly Ive learned the importance of being creative without forgetting about the consumer who ultimately will lead your brand. Previous to this course I studied Fashion Business Practice and Fashion Styling for Beginners and I wouldnt hesitate to study another short course in future. I couldnt be happier studying here at Central Saint Martins." - Megg, Brazil
Meet the Tutor:

Understanding the market for fashion is an essential foundation stone for all those who are interested in carving out a successful career in the fashion design industry. This course offers an introduction to the subject.

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