Fashion PR and Marketing (16-18 Year Olds)
If you are interested in the business side of fashion then this fashion marketing course is ideal. It will introduce you to the interesting areas of fashion marketing, communications and public relations. You will undertake a field visit to stores or a shopping centre to undertake a competitor shopping activity and will present the results back to the class.
The course includes:
- Types of fashion
- Fashion calendar
- Fashion weeks
- Fashion segments and targets
- Distribution strategies
- The marketing mix
- Press releases
- Social media and its influence on fashion PR
- Generating editorial coverage
- Analysing and creating press releases
- Press packs
- Images to influence the media
Content covered on this course is also covered on our 'Introduction to fashion industry (16-18 year olds)' course and we suggest that you don't participate on both courses.
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Please note: University Halls of Residence accommodation is available for under 18s during the Summer period. The only hall of residence available to under 18s travelling independently is Sketch House. You MUST enter the code Youth when making your booking online. Find out more about short course summer accommodation at UAL.
Sue has worked as a brand consultant for over ten years across multiple sectors with a bias in fashion, film, music and sports. She is a specialist in consumer PR in both the UK and international media together with understanding the world of social media influencers, celebrity management structures and stylists. Responsible for successful launches from products and services to brands and individuals, Sue has launched well known celebrities into fashion accessories; Alesha Dixon, Kimberley Walsh and Lily Allen as well as profiling the Swedish siblings behind luxury men’s accessory brand, Oppermann. Sue is able to produce fresh and innovative retail multi-channel marketing strategies in order to strengthen a brand and drive traffic to physical and online properties. Sue also teaches on a selection of marketing and PR short courses at London College of Fashion.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notepad and pen