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Visual Merchandising - Fashion

Visual Merchandising - Fashion (Online Short Course)

Central Saint Martins
Taught by
Sue Fraser


Do you want to learn how fashion retail spaces can be designed and arranged in order to attract customers, maximise their engagement with products, and motivate them to buy? In this beginners course you will get a general overview of visual merchandising (VM) for fashion. You will learn the fundamental principles, inspiration and techniques involved in visual merchandising for fashion retailers. 

Topics covered

  • Aligning visual merchandising with fashion branding
  • Understanding basic in store visual merchandising strategies
  • Designing an in store pop up concept
  • Understanding what visual merchandising is
  • Understanding the role of the visual merchandiser
  • Study Trip to London Stores to get inspiration
  • Trend forecasting and how it informs the inspiration for retail concepts
  • Understanding the visual merchandising strategies that attract customers to windows
  • Understanding what a mood board is and how designers use them to communicate ideas
  • Present ideas using a computer generated presentation or Design board for a client.

At the end of the project students will present their outcomes to the rest of the group.

Please note that it is not advisable for students doing this course to enrol with the Visual Merchandising- Interiors short course as well, as both courses have the same structure, even though they have different product emphasis.

Entry requirements: None

Level: Beginners

Please note that all courses scheduled until 11 September 2020 will take place in an online classroom. Courses starting after this date will be held in our onsite classrooms.

For more information on Online Short Courses please see the below information.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 3 months online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Please note: This course is for students aged 18 and older

Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Sue Fraser PGCERT is a recognised professional from the retail visual merchandising industry working as a Training Consultant and Presenter at Earls Court with an industry background from Selfridges and Debenhams. Sue has taught at the University of Arts London on several occasions, delivering visual display design subjects incorporating creative thinking, brand influences and sensory visual merchandising. Sue has previously worked in the field as a specialist product handler implementing merchandise training for fashion and home products and has been a Visual Manager and Trainer in flagship stores in London and Manchester. Sue's work has contributed to global magazines writing about visual merchandising incorporating brand and vision as influence. 


Please bring for the first session:

  • notebook and pen
  • camera (or camera phone)
After first session:
  • laptop or tablet, needed for research online and suggested for design board outcomes
  • USB /pen drive for storing content/lectures (NB a drop box with this content will be set up for students to access/download this data)
  • pen, pencil, ruler, eraser, glue stick, craft knife
  • a couple magazines and material samples. (optional)

Available dates