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Visual Merchandising - Fashion

Visual Merchandising - Fashion

Central Saint Martins
Taught by
Sue Fraser, Arianwen Shoring


Do you want to learn how fashion retail spaces can be designed and arranged in order to attract customers, maximise their engagement with products, and motivate them to buy? In this beginners course you will get a general overview of visual merchandising (VM) for fashion. You will learn the fundamental principles, inspiration and techniques involved in visual merchandising for fashion retailers. 

Topics covered

  • Aligning visual merchandising with fashion branding
  • Understanding basic in store visual merchandising strategies
  • Designing an in store pop up concept
  • Understanding what visual merchandising is
  • Understanding the role of the visual merchandiser
  • Study Trip to London Stores to get inspiration
  • Trend forecasting and how it informs the inspiration for retail concepts
  • Understanding the visual merchandising strategies that attract customers to windows
  • Understanding what a mood board is and how designers use them to communicate ideas
  • Present ideas using a computer generated presentation or Design board for a client.

At the end of the project students will present their outcomes to the rest of the group.

Please note that it is not advisable for students doing this course to enrol with the Visual Merchandising- Interiors short course as well, as both courses have the same structure, even though they have different product emphasis.

Entry requirements: None

Level: Beginners
Please note: This course is for students aged 18 and older

Tutor Description

Sue Fraser PGCERT is a recognised professional from the retail visual merchandising industry working as a Training Consultant and Presenter at Earls Court with an industry background from Selfridges and Debenhams. Sue has taught at the University of Arts London on several occasions, delivering visual display design subjects incorporating creative thinking, brand influences and sensory visual merchandising. Sue has previously worked in the field as a specialist product handler implementing merchandise training for fashion and home products and has been a Visual Manager and Trainer in flagship stores in London and Manchester. Sue's work has contributed to global magazines writing about visual merchandising incorporating brand and vision as influence. 

Arianwen Shoring has an MA in Fashion Branding from Nottingham Trent University and a BA in Fashion Design from the University of Wales. Her Industry Experience started with Paul Smith and transferred to Education. She now has over a decade of experience in teaching Visual Merchandising, Fashion Design and Development in the FE & HE sector (s) as an Educational Manager and Course Leader. establishments include; Central St, Martin's, London College of Fashion, UAL Camberwell, and Instituto Marangoni. Her student focused approach includes recent live project work with; Zandra Rhodes, Jimmy Choo, Savile Row, WGSN, Museum of London, African Fashion Week London and The Royal Opera House.


Please bring for the first session:

  • notebook and pen
  • camera (or camera phone)
After first session:
  • laptop or tablet, needed for research online and suggested for design board outcomes
  • USB /pen drive for storing content/lectures (NB a drop box with this content will be set up for students to access/download this data)
  • pen, pencil, ruler, eraser, glue stick, craft knife
  • a couple magazines and material samples. (optional)

Available dates