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Luxury Fashion Marketing (Online Short Course)

Luxury Fashion Marketing (Online Short Course)

London College of Fashion
Taught by
Sanjeev Davidson


This course is perfect for beginners looking to quickly gain insight into Luxury Marketing. It is vital for luxury brands to create the highest brand value and remain relevant to drive sales. This introductory course will teach you how Luxury Marketing is used to achieve these aims, as well as equipping you with industry insights from both the traditional and digital marketing spheres.


  • Luxury foundations
  • Brand value and brand Image
  • Luxury marketing principals
  • Relevance
  • Story telling
  • Luxury product and experience
  • International dimensions
  • Digital age


By the end of the course you should have:

  • Developed an insight and understanding of the luxury marketing world
  • Gained understanding as to why brand value is fundamental
  • Understood what distinguishes Luxury Marketing
  • Learned the importance of relevance and story telling
  • Gained understanding of exclusivity strategies
  • Received insider tips from your tutor, an industry expert

Who Should Attend?

This course is ideal for anyone who is wants to work in luxury marketing, and wants to develop their practical understanding of the luxury marketing world.?Level: Beginner?Please note: This course is for learners aged 18 and over.

Level: Beginner

Please note: This course is for learners aged 18 and over.

Tutor Description

Sanjeev Davidson has a Master of Arts degree from Central Saint Martins, London. He is a Brand Consultant and leading international expert for fashion brand development. He is the originator of ‘BRAND dna X’, a pioneering formula and methodology to manage brands for relevance, sustainability and growth. His masterclasses, seminars, and corporate workshops, cover industry topics from innovation, creativity, brand management, consumer trends, the future of luxury, marketing and communication, as well as starting your own fashion label. Sanjeev has extensive international experience, his talks have been delivered across the world ranging from the UK, China, Indonesia, USA, Spain, India, UAE, Russia, Japan, Argentina and Switzerland. He is the Founder and Director of London Fashion Consultancy, which is a company that provides brand diagnostics and business strategies to the fashion industry. He is also CEO of, Zurich’s leading brand innovation and entrepreneurship resource. In addition, Sanjeev is founder and pioneer of Mindtastics™, a mindfulness training for modern balanced lives. He teaches a unique technique to unlock the potential in individuals as well as companies. Alongside consulting to many small to medium size enterprises, Sanjeev has worked with some of the world's largest brands and lifestyle businesses including Hackett, Aston Martin, Pepe Jeans, Levi’s, Adidas, Reebok, Nike, Ralph Lauren, Firetrap, Diesel, True Religion, Ben Sherman, Fox Racing Inc, G-Shock, I-D magazine (Vice Group), Harrods, Fenwicks, ASOS, Zara, Massimo Dutti, Agent Provocateur, Ellassay, Aimer Lingerie, Rapsodia, Jazmin Chebar, Dian Pelangi, Woolmark and the BBC. At the moment Sanjeev is working as an international consultant to the Centre for Fashion Enterprise and the British Council in London, Jakarta Fashion Week and Fashion Forward in Jakarta, plus the Ahead Foundation in Geneva. In these roles he is working with highly talented emerging designers and brand start-ups, in order to develop an infrastructure and strategy for their business and increase their chances of success.

Available dates