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Introduction To The Fashion Blogging Business

Introduction To The Fashion Blogging Business

Central Saint Martins
Taught by
Navaz Batliwalla


Fashion blogging has become an important form of fashion media that has a wide reach, often unique voices, and the possibility of generating significant income. This course is an introduction to fashion blogging, but we won't only be exploring how to shoot your outfit of the day - we will be looking at how to find your niche, create compelling online content, blogging for online publications, and how to create blog content for a business wishing to promote itself and increase its search engine optimization.

Topics covered

You will have the opportunity to create your own blog on a platform created for the course. One day will be spent with a technician who will help the students to personalize a Wordpress or Blogger theme, as well as looking into customizing themes. We will also look at very basic HTML code. Students will be introduced to the key components of online writing, including hyperlinks, categories, and tags. We will look at using social media to promote a blog and its content.

There will be a session on blogging for business: its purpose, how to create content, and how to use it to maximize sales. Many major online magazines have blog content to compliment their monthly or daily articles, we will look at the different types of publications who offer blogs and how to write for them. Monetization will be a key theme in this course, how you can make money from your blog through affiliates, collaborations, and using it as a CV.

Who should take this course?

This class is geared at anyone looking to write a blog, write for an online publication who uses a blog format, or blog for a business.

Entry requirements

You must have good written English to attend this course.


Please note: This course is for students aged 18 and older

Tutor Description

Navaz Batliwalla is a freelance editorial consultant, fashion writer and online content creator. Clients include Glamour,, H&M and and her blog ‘Disneyrollergirl’ is frequently recommended in top ten listings


Please bring to the first session:

  • Laptop
  • USB
  • Basic blog, already set up.

Available dates

If no dates are showing then please Enquire about this course and we will contact you when new dates are published.