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Introduction to Fashion Marketing

Introduction to Fashion Marketing

College
London College of Fashion
Taught by
Tutor to be confirmed

Description


This course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion. You will explore the theory of marketing, but also through the use of case studies of recent marketing campaigns, you will understand how marketing is being used in the fashion industry today.

The course includes:

  • Analysing the fashion market
  • Fashion marketing research
  • Identifying fashion segments and selecting target markets
  • The fashion product
  • Fashion distribution
  • Pricing garments and fashion services
  • Integrated fashion communications

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and older


Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

You may also be interested in:

Fashion Marketing: Intensive

Luxury Brand Management and Product Design

Consumer Psychology


Online short courses

Did you know we offer a similar course online? UAL online short courses are designed to help creative people master new challenges, develop their skills, get inspired by new ideas and access the UAL learning experience without having to travel to a campus for class.

Digital Marketing for Fashion (Online Short Course)

More online courses


Tutor Description


Materials


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

Available dates

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