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Introduction to Fashion Marketing

Introduction to Fashion Marketing

London College of Fashion
Taught by
Tutor to be confirmed


This course is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion. You will explore the theory of marketing, but also through the use of case studies of recent marketing campaigns, you will understand how marketing is being used in the fashion industry today.

The course includes:

  • Analysing the fashion market
  • Fashion marketing research
  • Identifying fashion segments and selecting target markets
  • The fashion product
  • Fashion distribution
  • Pricing garments and fashion services
  • Integrated fashion communications


Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and older


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor Description


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

Available dates