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Fashion Journalism

Fashion Journalism

London College of Fashion
Taught by
John William


The world of fashion journalism is an exciting, fast paced profession that can be difficult to break into.  In this introductory fashion journalism course you will learn everything you need to navigate your way through what is a competitive but rewarding industry, led by a professional journalist with over 25 years’ experience.

As well as learning core skills and writing technique, you will be set a series of briefs and asked to submit work on a regular weekly basis. The tutor’s aim is to mentor and improve, ultimately making you a better and more informed writer. This course is aimed at beginners and those seeking to enhance their general knowledge.

As this niche area of journalism changes and develops, you will discover how print and digital publishing, and text for fashion and lifestyle publications is ever evolving. Do you see yourself as the next Tim Blanks or Susie Bubble? Well, this is the place to start.

Topics covered:

  • generating ideas
  • short feature writing
  • trend Reports
  • catwalk analysis
  • the art of blogging
  • how to get noticed – pitching your ideas

Entry Requirements: None

Level: Beginners

Please note: This course is for students aged 18 and older.

Tutor Description

John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen
  • A laptop would be useful to complete the in-class projects

As part of your research you will be required to do some printing. Please bring a small amount of cash to the course on your first day to credit your printing account.  It is unlikely you will need to spend more than £5.

Available dates