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Cool Hunting Fashion

Central Saint Martins
Taught by
Melanie Ashley, Rebecca Maybury


An introduction to cool hunting and trend research for fashion using London as a source of inspiration. This is an increasingly crucial area for many large companies, fashion designers, stylists, makers and the fashion industry in general. If you are eager to learn about the emergence of trends and explore London's role in influencing trends worldwide, this course is a must.

This course is also ideal for those who are unfamiliar with London and wish to explore some of the key cultural aspects of the capital that inform and reflect fashion trends.

Topics covered

  • We will visit key areas of London where trend prediction teams seek out the 'new' and 'underground', such as trendy markets and vintage clothing retailers.
  • We will explore the culture and influences that help to shape and reflect new trends: new designers and artists, cutting-edge magazines, contemporary exhibitions and street fashion.
  • You will be shown how to use the CSM library and source material.
  • You will be encouraged to develop your fashion research and communication skills by researching websites and blogs, taking photographs, keeping a journal and discussing your ideas and findings with your colleagues.

Who should take this course?

  • Students wishing to learn more about cool hunting, fashion trends and communication should benefit from the course.
  • Anyone wanting to explore the emergence of trends and trendy places around London’s cultural scene.

Entry requirements: None

Level: Beginners

Please note: This course is for students aged 18 and older

Tutor Description

Melanie Ashley gained a BA HONS in fashion from Central St Martins. After Graduating in 2009 from Fashion Communication she has worked for high profile people in the creative industries namely prolific fashion PR agent Mandi Lennard, High flying photographic agent Camilla Lowther, Stylist Jane How and Gallariest Maureen Paly and Director of the Fashion School Willie Walters. Projects include launching designer Gareth Pugh in Paris, launching Katie Grand's magazine LOVE in 2009. She now works as a tutor on the prestigious Fashion Communication programme at Central Saint Martins while continuing her MA studies and is music artist MIA's london based assistant.

Reba Maybury is a writer, lecturer and artist. She teaches a program in critical thinking on the MA in Fashion design at Central Saint Martins and has written for publications such as i-D, Dazed, LOVE and Man About Town.


Please bring with you to the first session:

  • Drawing kit - pens, pencils, eraser and sharpener
  • Colour felt tip markers, colour pencils etc
  • Pritt stick or glue stick
  • Camera (film or digital)
  • Zone 1 & 2 Travelcard or Oyster card
  • Entry to the Museum or Gallery - Allow between £5 and £10.
  • Personal Laptop - ( optional / not essential).

Available dates

If no dates are showing then please Enquire about this course and we will contact you when new dates are published.