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Introduction to the Fashion Media Business

Introduction to the Fashion Media Business

London College of Fashion
Taught by
John William


If you are interested in joining the fashion media industry, then this introductory short course will enable you to understand the roles of the range of professional practices that support the creation of the fashion image. 

The course includes: 

  • The different fashion media roles, and how they interact
  • History of the Fashion Media
  • An introduction to the Fashion Image
  • An introduction to the different practices of styling
  • An introduction to Fashion Journalism
  • How has online impacted on traditional print journalism? 
  • Brand Flavour: how do brands communicate via their imagery and marketing?
  • Trends and Fashion Forecasting
  • Tips and guidance with getting started with your own career in the Fashion Media


Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor Description

John William began his career in fashion as a journalist and launched Pigeons & Peacocks magazine with London College of Fashion. He has written for magazines as diverse as The Sunday Times Style and Dazed and Confused. John has been working as a freelance stylist for the past 6 years and has contributed to an international roster of publications including Vice, i-D, Nylon, Paper and Bullett magazine. He has had his work exhibited globally including a 2011 show curated by photographer Rankin and a 2014 collaboration with the Museum of London. John's experience in industry spans marketing, consultancy, trend forecasting and creative direction, and he teaches across a number of BA courses at LCF. He currently works as a stylist and artist and his work often includes props and custom made pieces of his own design.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen
  • Felt tips and highlighters
  • Magazines

Available dates