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We can’t wait to welcome our new and returning students from 19 October 2020. Your safety is our first priority.

Introduction to the Fashion Media Business (Online Short Course)

Introduction to the Fashion Media Business

London College of Fashion
Taught by
John William


If you are interested in joining the fashion media industry, then this introductory short course will enable you to understand the roles of the range of professional practices that support the creation of the fashion image. 

The course includes: 

  • The different fashion media roles, and how they interact
  • History of the Fashion Media
  • An introduction to the Fashion Image
  • An introduction to the different practices of styling
  • An introduction to Fashion Journalism
  • How has online impacted on traditional print journalism? 
  • Brand Flavour: how do brands communicate via their imagery and marketing?
  • Trends and Fashion Forecasting
  • Tips and guidance with getting started with your own career in the Fashion Media


Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required. 

This course is for students aged 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

You may also be interested in:

Fashion Media Styling: Commercial

Fashion Media Styling: Editorial

Fashion Styling and Media Summer School (16-18 Year Olds)

Tutor Description

John William has been working at the forefront of fashion media for over fifteen years. An industry professional, he specialises in journalism, styling, creative direction, trend forecasting and photography. He launched London College of Fashion’s print magazine ‘Pigeons and Peacocks’ in 2008 and continued to work as the Editor in Chief for the next five years. Editorial clients include: i-D, Vice, The Sunday Times Style, Paper, Puss Puss, Please! and Nylon. For the past decade, John has been working as an Associate Lecturer at the London College of Fashion across a number of BA courses, as well as teaching a range of fashion media short courses. John William is currently the Online Editor for Beauty Papers Magazine. 


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen
  • Felt tips and highlighters
  • Magazines

Available dates

If no dates are showing then please sign up to our mailing list to find out about upcoming dates and new course developments.