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Fashion Brand Management

Fashion Brand Management

College
London College of Fashion
Taught by
Pam Wright

Description


This hands on fashion brand management course will help you understand how brands are built, managed and experienced. 

You will learn practical elements of brand management including: tone of voice, the experience of ‘brand space’ and the importance of graphic elements (labels, packaging etc). You will also learn how the visions and values of the brand resonate with the consumer and the importance of key ‘touch points’ during the consumer experience. 

This short course will teach you the basics of brand management and how it works in the fashion industry today. The course is enriched by contemporary examples from the fashion industry and will allow students to work together on a range of short briefs.

The course will include:
 

  • Trends in fashion branding
  • Brand values
  • Brand positioning
  • Brand communication
  • Brand management strategies
  • Innovation and creativity now and in the future
  • Branding on different levels (Luxury brands vs. High St Giants)
  • Visual merchandising and service branding
  • Sustainability in fashion branding
  • Branding in a digital age
  • Career and CV recommendations

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and older.

 

Booking:

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor Description


Pam Wright has been living and breathing luxury and premium brands for the 30 years. Lately establishing and running Hudson Wright Easton, one of London’s foremost luxury brand marketing companies, with both domestic and global clients. Over the years, she has worked with many brands. Department Stores: Harrods, Selfridges, Fenwick, Beymen (Turkey). Fashion and life style brands: Daks, Hackett, Clements & Church, Thomas Pink, N.Peal, Pure Cashmere. Jewellery: David Morris, Graff, Links of London. Ernest Jones. Skin-care and Fragrance – Estee Lauder, Aramis, Clinique, Space NK, Ormond Jayne. Food and Drink: Chivas Regal, Volzhenka Caviar. Wonderful brands and clients that have enabled Pam to have some amazing experiences and develop an extraordinary range of contacts. What she has learned, is now applied and shared with her own consultancy clients and her long-standing, hands-on expertise is brought to her courses. In her journey through luxury and premium marketing, she's acquired skills: how to ensure a client’s ambition for the brand can be met – for example, is the market place ready for this, can the brand image sustain the shift? Does creative thinking about the brand start with you? And is creativity the vital component? This course is designed to excite and inspire you towards brand marketing and understanding - being a brand challenger, a brand sculptor and a brand champion.

Materials


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Tablet or laptop,
  • A3 Sketch Pad
  • Selection of coloured felt tip pens.

As part of your research you will be required to do some printing. Please bring a small amount of cash to the course on your first day to credit your printing account.  It is unlikely you will need to spend more than £5.

Available dates