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Fashion Brand Management: Intensive

Fashion Brand Management: Intensive

London College of Fashion
Taught by
Sanjeev Davidson


This fashion brand management course will help you understand how brands are built, managed and evaluated from a creative point of view. You will build on your understanding of brand integration in its various forms. The importance of creativity in fashion branding will be explored and you will gain an understanding of how to communicate and understand brands from a modern perspective.

This practical course will expose you to innovative brand marketing campaigns, in fashion. Working as part of a team you will develop ideas and proposals for integrated marketing communications in response to a series of briefs.

  • Brand dna-X key principals
  • Brand values
  • Brand positioning
  • Brand communication
  • Brand management strategy
  • Innovation and creativity now and in the future
  • Brand experience on different levels (Luxury brands vs. High St giants)
  • Visual branding
  • Visual merchandising and service branding
  • Sustainability in creative branding
  • Creative branding in the digital age
  • Mindfulness for management


Intermediate. To get the most out of this course you should have experience to the level of Introduction to Fashion Brand Management or Introduction to Fashion Marketing.

Feedback from students:

“Sanjeev’s enthusiasm, content, teaching and delivery method made the course extraordinary. Moreover, his willingness to answer all our questions and offer detailed feedback and advice to each one of us made this experience unique. Amazing!!”

“This course is amazing in all aspects! Sanjeev really got my respect for the way he teaches and inspires all of the students. I would highly recommend this course to my friends since it has been a wonderful experience.”

“Sanjeev was an amazing tutor. His style of teaching is unusually witty and wonderful and I couldn't be more thankful that I attended his course, not knowing that he held quite the acclaimed reputation. Certainly an inspiring experience that I will remember forever.”

Please note: This course is for students aged 18 and older



Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor Description

Sanjeev Davidson has a Master of Arts degree from Central Saint Martins, London. He is a Brand Consultant and leading international expert for fashion brand development. He is the originator of ‘BRAND dna X’, a pioneering formula and methodology to manage brands for relevance, sustainability and growth. His masterclasses, seminars, and corporate workshops, cover industry topics from innovation, creativity, brand management, consumer trends, the future of luxury, marketing and communication, as well as starting your own fashion label. Sanjeev has extensive international experience, his talks have been delivered across the world ranging from the UK, China, Indonesia, USA, Spain, India, UAE, Russia, Japan, Argentina and Switzerland. He is the Founder and Director of London Fashion Consultancy, which is a company that provides brand diagnostics and business strategies to the fashion industry. He is also CEO of, Zurich’s leading brand innovation and entrepreneurship resource. In addition, Sanjeev is founder and pioneer of Mindtastics™, a mindfulness training for modern balanced lives. He teaches a unique technique to unlock the potential in individuals as well as companies. Alongside consulting to many small to medium size enterprises, Sanjeev has worked with some of the world's largest brands and lifestyle businesses including Hackett, Aston Martin, Pepe Jeans, Levi’s, Adidas, Reebok, Nike, Ralph Lauren, Firetrap, Diesel, True Religion, Ben Sherman, Fox Racing Inc, G-Shock, I-D magazine (Vice Group), Harrods, Fenwicks, ASOS, Zara, Massimo Dutti, Agent Provocateur, Ellassay, Aimer Lingerie, Rapsodia, Jazmin Chebar, Dian Pelangi, Woolmark and the BBC. At the moment Sanjeev is working as an international consultant to the Centre for Fashion Enterprise and the British Council in London, Jakarta Fashion Week and Fashion Forward in Jakarta, plus the Ahead Foundation in Geneva. In these roles he is working with highly talented emerging designers and brand start-ups, in order to develop an infrastructure and strategy for their business and increase their chances of success.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Tablet or laptop
  • A3 Sketch Pad
  • Good Selection of coloured felt tip pens.

Available dates