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MA Fashion, Film and Digital Production (S2V)

College
LCF
Start date
September 2020
Course length
15 months

Please note that MA Fashion, Film and Digital Production (S2V) is ‘subject to validation’. ‘Validation’ is the process by which the university develops new courses. It is developmental in nature and makes sure students get a high quality academic experience. During validation there may be some changes to the course content displayed on this page. Please contact us if you have any questions about this course.

This course provides a unique opportunity to bridge the gap of specialist subject knowledge in fashion in combination with digital media practice. Utilising experimental media techniques and technologies, you will produce a range of innovative moving image outcomes. We are looking for natural storytellers who want to break new ground through the visual representation of fashion narratives. You will exit the course with a new portfolio to support your progression to industry or further research.

Why choose this course at London College of Fashion

  • Unique Course: There are currently no other MA courses that focus exclusively on Fashion Film and Digital Production, making the MA in Fashion, Film and Digital Production, a unique course in a specialist subject area.
  • Redefine the genre of Fashion Film: As a student on this course, you are in a unique position to be able to redefine and develop Fashion Film as a genre within the context of a specialist fashion college. You will be supported to challenge and develop the narrative of fashion imaging through critical engagement with the genre and in the development of entrepreneurial ideas and creation of pioneering work in this rapidly developing and under researched area.
  • Specialist Education: The specialist nature of the London College of Fashion and the London context of the course provides students with unrivalled access to and input from leaders in the digital fashion film industry. You also have direct access to London cultural and art venues and events providing opportunities for industry screenings, networking events and LCF careers services support.
  • Advice from Researchers: You will have access to and advice from leading Fashion Film researchers who are aligned to the School of Media and Communication, enabling those who are interested in progressing on to carrying out further research or PHD.
  • Develop your Body of Work: There is opportunity for creatives from disciplines other than (but not excluding) film e.g. Fine Art, Photography, Illustration, Performance, Communication (unlimited subjects) to upskill, develop and create a rich digital body of work ready for industry.

Location

This course is based at Lime Grove in Shepherd’s Bush and John Prince's Street. Find out about the local area, including Holland Park and Notting Hill in our local area guides on the Student Life pages.

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2022. This is part of a new development for London prioritising culture, education and innovation, known as East Bank. Students studying this course will begin their studies at Lime Grove and John Prince's Street and are likely to be transferred to LCF’s new site in East London, to complete their studies there, from September 2022. Please see ‘4Fashion: LCF’s move to the Olympic Park’ for more information about the College’s relocation.

Student and graduate work

Aesthetica Film Trailer 2018
Toddla T - Blackjack21 ft. Andrea Martin directed by alumni Lorenzo Cisi
Folie a Deux
Quarry Doll & The Color of Magic

Portfolio gallery

Facilities

Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF library and archives

Take a tour of LCF's world renowned fashion library, ideal for research and study.

Photo Studio, Lime Grove

Media facilities at Lime Grove

Take a tour of Lime Grove's media facilities from photographic studios to darkrooms.

Mare Street Canteen

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Latest news from this course

Course overview

MA Fashion Media Production is a creative and dynamic course that reflects the contemporary, constantly morphing media landscape. This unique Masters course is designed for graduates or professionals who wish to explore fashion communication and media practice. The course content mirrors the shift in the industry, which now demands multi-skilled, innovative and analytical individuals. This is underlined by the growing interest in this course by industry partners and supporters that have included Imagine Fashion, White Lodge Production and Domino Records. You will work with a range of communicative and interpretative tools to reflect the changing technological, social, cultural and critical context of fashion. You will define your own parameters of fashion media production and bring your own knowledge, skills and responses to the varied assignments and self-negotiated outputs.

 

Through a range of practice based projects that are underpinned with theory, you will have the opportunity to work collaboratively and independently, and engage with a range of themes, formats, mediums and markets. As well as developing your own independent research projects and originating creative responses to a range of assignments, you will also be introduced to the essential cornerstones of fashion media production that include film-making practice and the production of digital concepts. As communicators and critics of the fashion industry, final outputs from fashion media production might include fashion film, digital concepts or interfaces, staged performances, events or publications. Alumni from MA Fashion Media Production have gone on to fulfil many roles within the fashion communication industry, including creative directors, online content editors, event organisers and marketing managers, while others have set up their own agencies or production businesses. Growing numbers of film-makers from MA Fashion Media Production are presenting their work at national and international fashion film festivals.

 

The flexible mode will enable you to obtain a PG Certificate or PG Diploma qualification or to build credits toward an MA over a maximum period of 5 years. This mode will suit students who cannot commit to the full-time MA due to other commitments.

 

Students on this course might be invited to participate in study trips. This may involve, for example, visits to key areas of capital cities, factories, stores and museums. Attendance on these trips is not compulsory but recommended. Details regarding timings and costs will be issued closer to the relevant trips, however an indication of timings and approximate cost is available from your course leader.

Course units

Modes of Attendance

 

Students who attend full time start in September and normally have their taught sessions over two days per week. The emphasis at post graduate level is on independent study and in addition to taught sessions you will be expected to engage in extensive self-directed research and experimentation and to utilise the library and open access facilities. Details of the contact hours for your course are available via Myarts – https://mycontacthours.arts.ac.uk/home

 

Each unit will be completed over a period of 15 weeks.

 

Full schemes of work are published in your Unit Handbooks available via Moodle.

 

Flexible Mode 

 

Students on the flexible mode will attend the taught sessions for your selected units and submit work for assessment as detailed in the Unit Handbook. You will be entitled to one progression tutorial per stage of the course (60 credits). 

 

Students on the flexible mode can take a combination of units and credits to build their award and may choose to study units to gain credits for stage 1 and 2 of the award. Students wishing to complete the Master’s project must first gain 120 credits. The maximum period of time over which the full qualification can be taken is 5 years.  

 

Credit Framework

 

The credit framework conforms to the University of the Arts London framework in which the unit of credit is 20 credits (equivalent to 200 hours of student study time). All credits on the MA programme are at postgraduate level 7.

 

Organisation of the Curriculum

 

The Course is divided into three 15 week stages. The first stage is 60 credits and students who successfully complete this stage are eligible for the award of a PG Cert. The second stage is a further 60 credits and students who complete stage 1 and 2 are eligible for the award of PG Dip. The third and final stage is the Master’s project, this is a 60credit unit and students who successfully complete this stage are eligible for the award of an MA. The final award grading is based upon the Master’s project only.

 

Students on the flexible mode can take a combination of units and credits to build their award and may choose to study units to gain credits for stage 1 and 2 of the award. Students wishing to complete the Master’s project must first gain 120 credits. The maximum period of time over which the full qualification can be taken is 5 years.  

 

 

 

 

 

 

3.4       Master’s Award

 

The units you will study are as follows:

 

Units

Credit Rating

Fashion Media Laboratory

40 credits

 

Research Methods

20 credits

 

Digital Concept and Strategy

40 credits

 

Collaborative Unit

20 credits

 

Master’s project

60 credits

 

 

Unit Descriptors

 

Fashion Media Laboratory

This unit provides a framework in which the practice of fashion media production is discussed, directed and supported. It aims to stimulate and facilitate the production of practical work within the context of current practices and cultural debates which might include issues around consumer culture, technology and sustainability or representations of gender, ethnicity and age. The unit aims to encourage critique and discussion through a range of student-directed presentations where you will examine a wide range of areas such as fashion film making or contemporary new media practices, and position your own work within, or outside, these contexts and audiences. This Fashion Media Laboratory unit is designed to act as a creative incubator for the germination, generation and development of ideas which may be further processed and interrogated in Digital Concept and Strategy

 

Research Methods

The purpose of this unit is to provide you with an overview of the range of research methods, approaches and tools that are available to you in order to conduct your post graduate project. The unit will cover philosophy and ethics in research, primary and secondary research methods including quantitative, qualitative and visual research methods, how to analyse, evaluate and disseminate research findings. The unit will consider research in a range of contexts relevant to the cultural and creative industries and enable you to understand the relationship between theory and practice.

 

Digital Concept and Strategy

This unit is designed to develop a clear strategy for a proposed digital concept. It will enable you to evaluate both the technical content and rigour of your idea, with an emphasis on developing critical appreciation and a professional understanding. You will be able to further explore the relationship and dialogue between digital media concepts, audiences and market with consideration of potential business opportunities, legal concerns and the creative cultural context of your output.

 

Collaborative Unit

This unit is designed to provide an opportunity to innovate, explore developmental processes and to engage with collaborative working practices. You will be encouraged to engage in the professional negotiation and networking skills that you will need in order to be successful in the cultural and creative industries. The emphasis of this unit is on student led collaboration, the nature of which may be within your own course, with students on other courses via an exchange or with industry. The project that you undertake will depend upon your discipline and the specific requirements of your course. Further details will be available in your unit handbook.

 

Master’s Project

The Master’s Project is an important piece of work central to achieving the course aims, which will provide an opportunity for you to demonstrate your knowledge and skills in relation to the course learning outcomes. Throughout the Master’s project, you are guided and supported by tutorials and peer and staff evaluation at interim stages.  You will be allocated a supervisor for your project and will complete a learning contract outlining how you intend to develop and deliver your project. The Master’s project may take a variety of forms by negotiation and is assessed by presentation in an agreed format

 

Those students who achieve 180 credits will be eligible for the award of Master of Arts MA Fashion Media Production.

 

 

 

 

Staff

Vicky Mather MA, Leverhulme Scholar

Vicky Mather is the Course Leader for MA Fashion, Film and Digital Production. Vicky worked in a range of creative departments within film crews before gaining a scholarship to study an MA at the National Film and Television School. Progressing on to Directing Fashion Film, Commercials and Short Films she won multiple awards and was chosen as a BAFTA Brit to watch. In 2014 she transitioned her career into education. Vicky’s research interests are situated around the critical connection between industry and education, and Production Design for moving image.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

Entry to this course is highly competitive: applicants are expected to achieve, or already have, the course entry requirements detailed below.

  • An Honours degree at 2.1 or above in a related discipline, such as photography, journalism, media or fashion. Applicants with a degree in another subject may be considered, depending on the strength of the application;

OR                    

  • Equivalent qualifications;

OR

  • Relevant and quantitative experience in any of the following industries: fashion; photography; styling; art; design; television; set design; web design; computer programming; media production; architecture; visual communications; journalism; film making.

Selection for interview will be made on the basis of your application, including the personal statement, the supporting written statement, and a portfolio of relevant work or other evidence of media production. If you are selected for interview you may be asked to bring this work.

Selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.

What we look for

The course seeks to recruit students who can demonstrate:

  • the potential to develop their practical and critical abilities through academic study;
  • a critical knowledge of a subject area;
  • a capacity for intellectual enquiry and reflective thought;
  • an openness to new ideas and a willingness to participate actively in their own intellectual development;
  • initiative and a developed and mature attitude to independent study.

English language requirements

All classes are conducted in English. The level required by the University for this course is IELTS 6.5 with a minimum of 5.5 in each skill.

For more information, read the University's English Language requirements page.

International applicants

The Admissions office at the London College of Fashion will help to guide you through the application process and answer any specific questions that you may have regarding our courses. This may include portfolio advice, the application process and fee advice. We offer a ‘drop-in’ facility for applicants who may be in London and wish to obtain further course and admissions information. Please contact us for further information on this facility. We can also arrange a tour of our facilities if we are given prior notice. Our contact details are:

Address: London College of Fashion, International Office, 20 John Prince's Street, London W1G 0BJ.  

Making your application

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

UK/EU students can apply to a postgraduate course at LCF by completing a direct application.

Application deadline

There are no official deadlines to submit your application. Applications are accepted, and offers are made throughout the year. The course will be closed once spaces are filled so we advise that you apply early.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections.

Depending on the quality of your application, you may be asked to submit a number of images of your work. For this course your portfolio could include: drawings; photographs of realised designs; speculative design; sketch work; process; and photographs. Label and present any visual work with care, including dates and captions.

If the course team wish to consider your application further, you will be invited to attend an interview. Interviews may be conducted in person, via telephone or via Skype.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

There are two ways international students can apply to a postgraduate course at LCF:

For further advice on how to apply please visit the UAL International Application page.

Application deadline

There are no official deadlines to submit your application. Applications are accepted, and offers are made throughout the year. The course will be closed once spaces are filled so we advise that you apply early.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

What happens next

Immigration History Check

After you have applied, you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections.

Depending on the quality of your application, you may be asked to submit a number of images of your work. For this course your portfolio could include: drawings; photographs of realised designs; speculative design; sketch work; process; and photographs. Label and present any visual work with care, including dates and captions.

If the course team wish to consider your application further, you will be invited to attend an interview. Interviews may be conducted in person, via telephone or via Skype.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.


After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via the UAL Portal to let you know whether your application has been successful.

Fees & Funding

Home / EU fee

£10,890

This applies for the 2019/20 academic year.

UAL Home/EU alumni receive a £1,000 discount.

Course fees may be paid in instalments.

International fee

£19,930

This applies for the 2019/20 academic year.

UAL International alumni receive a £1,000 discount.

Course fees may be paid in instalments.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Charges may be made for special clothing or equipment which students may need in order to participate in certain activities which form part of the course but which they retain. However, where such clothing or equipment is necessary for the student’s health or safety a charge may only be made for clothing and equipment which the student retains if the student also has the option of borrowing the clothing or equipment free of charge.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Loans

Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.

Scholarship search

Careers and alumni

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

* Access to to speaker programmes and events featuring alumni and industry.

* Access to careers activities, such as CV clinics and one-to-one advice sessions.

* Access to a graduate careers service

* Access to a live jobsboard for all years.

* Advice on setting up your own brand or company.

Career paths

On successful completion of the MA in Fashion, Film and Digital Production graduates will be able to establish their own independent practices or capable of working within a range of professional fashion environments. You will be equipped with the critical, professional and creative skills required to flourish in a range of industry environments.

Depending on your chosen focus, you might graduate as a film maker, internet designer, stylist, photographer, curator, art director or multi-dimensional journalist.

Roles that graduates from this course have gone on to fill include creative director, digital marketing manager, content creator, film-maker, branding creative, social media editor, online editor, digital creative, visual merchandiser, web and app developer.

Alumni

Corinne  Delaney

Corinne Delaney

Fashion Film Director

Natalie  Grogan

Natalie Grogan

Founder of Search Style

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