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Fashion Buying (16-18 Year Olds)

Fashion Buying (16-18 Year Olds)

London College of Fashion
Taught by
Julie O'Sullivan


Have you ever wondered who decides what clothes to sell and how this affects the success of a retail company? These important decisions and many others are down to the buyer.

In this fashion buying course you’ll examine the key characteristics of a buyer as well as their relationship with the merchandiser and designer. 

You’ll look at different approaches to researching the market and consumers and how this dictates the current trends and ranges in stores.

You’ll also be introduced to how buyers approach range planning and have the opportunity to create your own range plan. The course will also cover hints and tips on how to become a fashion buyer and outline different ways to find an internship.

The course will be taught through a series of lectures and group exercises and also includes a field trip to local stores.

This course includes:

  • The role of the fashion buyer
  • Marketing research
  • Customer identification
  • Seasonal trends
  • Trend predictions
  • Range planning
  • Product range and mix


Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor Description

Julie O’Sullivan is an academic with ten years’ experience of Higher Education delivery with specific specialisms in Fashion Buying and Merchandising, Supply Chain Management, Fashion Marketing, Creative industries entrepreneurship and SME business planning and accounting.  She is experienced at delivering across Post graduate provision, Undergraduate programmes, international workshops, short courses and professional CPD.  She is a Fellow of the Higher Education Academy.  Current research interests include the changing roles of Buyers and Merchandisers, small business strategy and consumer buyer behaviour. Industry experience includes luxury retail management as the Merchandise Manager for Gucci, owner / manager skills in an award winning creative photography partnership and knowledge transfer skills as a business development manager in the creative industries sector.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen
  • Pocket calculator

Available dates

If no dates are showing then please Enquire about this course and we will contact you when new dates are published.