Fashion Buying (16-18 Year Olds)
Have you ever wondered who decides what clothes to sell and how this affects the success of a retail company? These important decisions and many others are down to the buyer.
In this fashion buying course you’ll examine the key characteristics of a buyer as well as their relationship with the merchandiser and designer.
You’ll look at different approaches to researching the market and consumers and how this dictates the current trends and ranges in stores.
You’ll also be introduced to how buyers approach range planning and have the opportunity to create your own range plan. The course will also cover hints and tips on how to become a fashion buyer and outline different ways to find an internship.
The course will be taught through a series of lectures and group exercises and also includes a field trip to local stores.
This course includes:
- The role of the fashion buyer
- Marketing research
- Customer identification
- Seasonal trends
- Trend predictions
- Range planning
- Product range and mix
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Teresa Dancer has been working in the fashion industry for over twenty five years. She has worked as a buyer for two of the major players on the high street, BHS and Laura Ashley. Since leaving buying she has been involved in setting up new businesses for importers/manufacturers trying to break into the UK as well as running the UK office for one of M&S's major suppliers of men's knitwear. In addition, she has also run the UK office for one of France's major trend forecasters and more recently she has turned her skills to promoting European and UK brands into the independent sector including boutiques and smaller department stores.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
- Pocket calculator