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Visual Merchandising: Intensive

Visual Merchandising: Intensive

London College of Fashion
Taught by
Lucy London


A very comprehensive course covering all aspects of visual merchandising and display in retail today. It will give you a thorough understanding of visual merchandising, its practical application and the different roles of the visual merchandiser. You will start with the basics but will go on to explore creating themes, space planning and how to inject excitement into stores. There will be a mixture of projects, lectures, guest lectures and group discussions. In addition, study trips will allow you to build up your knowledge using the best fashion capital in the world as your resource. The course is aimed at those who want to move into visual merchandising as a career, so it is expected that whilst attending this course you can devote a further 2 hours a week to researching and working on your final project. There will also be the opportunity of a work experience placement within a visual merchandising company during the course.  Interested students will need to complete an application process, which will be explained during the course.

The course will include:

  • visual merchandising principles
  • carving a career in visual merchandising
  • designing the customer experience
  • customer/consumer behaviour
  • display basics – line, composition, lighting, colour
  • the importance of windows
  • space planning
  • developing concepts and themes
  • store visits
  • trend forecasting

Feedback from students:

“I have thoroughly enjoyed every aspect of this course. I have learnt so much and Lucy's passion for her subject and teaching has been so inspirational. I started the course feeling out of my depth and full of self doubt, but the class became such a creative and imaginative safe house, that I felt free to express ideas I would normally hide, and dared to push myself. In work I feel more confident and more able to contribute to the team, collaboratively.” - Joanne


Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

You may also be interested in:

Visual Merchandising 1

Visual Merchandising 2

Consumer Psychology

Tutor Description

Lucy London (nee Clements) has over two decades of industry experience, covering high street brands from Gap, H&M, Topshop through to designer brands offering a boutique shopping experience, and department stores such as Selfridges. Visual Merchandising is her specialism, and she has worked in all areas of display, so her knowledge of the subject matter places her as a leading visual merchandiser lecturer. Lucy's career of visual static styling has also seen her styling the covers of London and US publications including TIME magazine. She specialises in lifestyle and fashion concept design and has had a freelance career combining VM, final styling and celebrity styling. 

Visual merchandising, visual display and fashion business are areas that she still passionately works within. The educational arena is now Lucy's focus, training students and industry professionals in all areas of Visual Merchandising, Styling and fashion business. Her specialist subject areas teamed with her drive and enthusiasm, have given her direct lead in global events such as London fashion week, editorial covers and static styling.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

  • Available dates