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Visual Merchandising 2

Visual Merchandising 2

London College of Fashion
Taught by
Lucy London


A follow on from 'Visual Merchandising 1', this course will focus on store floor plans and fixtures and fittings within a space and looks at the customer’s journey through the retail environment and how good visual merchandising and innovative retail environments can influence their purchasing decisions.

By the end of the course you'll be able to create simple floor plans for merchandisers, recognise and address target markets, allocate space and maximise sales.

The course is aimed at intermediate-level students and visual merchandisers looking to refresh their skills.

The course includes:

  • The creative side of visual merchandising
  • Basic branding
  • Target markets
  • Set floor structures
  • Merchandising and cross-merchandising in a limited space
  • Merchandise and strategies to promote sales


Intermediate. You should have completed the beginners level course or have equivalent experience.

Please note: This course is for students aged 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor Description

Lucy London (nee Clements) has over two decades of industry experience, covering high street brands from Gap, H&M, Topshop through to designer brands offering a boutique shopping experience, and department stores such as Selfridges. Visual Merchandising is her specialism, and she has worked in all areas of display, so her knowledge of the subject matter places her as a leading visual merchandiser lecturer. Lucy's career of visual static styling has also seen her styling the covers of London and US publications including TIME magazine. She specialises in lifestyle and fashion concept design and has had a freelance career combining VM, final styling and celebrity styling. 

Visual merchandising, visual display and fashion business are areas that she still passionately works within. The educational arena is now Lucy's focus, training students and industry professionals in all areas of Visual Merchandising, Styling and fashion business. Her specialist subject areas teamed with her drive and enthusiasm, have given her direct lead in global events such as London fashion week, editorial covers and static styling.


Notebook and pen

Available dates