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Visual Merchandising 1 (Online Short Course)

Visual Merchandising 1 (Online Short Course)

College
London College of Fashion
Taught by
Lucy London

Description


Fashion visual merchandising is the activity of developing the floor plans and three-dimensional displays in order to maximise sales. Goods are displayed to highlight their features. The purpose of  visual merchandising is to attract, engage, and motivate the customer through their journey towards making a purchase.

This visual merchandising course will begin by giving you an insight into the key roles and responsibilities of a visual merchandiser. You will then analyse shop floor plans and fixtures and fittings within a space. This course will be taught through lectures, group discussions and practical exercises.

This course includes:

  • Basic branding and communication
  • Organisational structures
  • Store layout and creating floor plans
  • Display and presentation techniques
  • Merchandising techniques
  • Target markets
  • Set floor structures
  • Merchandising and cross-merchandising in a limited space
  • Merchandise and strategies to promote sales

For more information on Online Short Courses please see the below information.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 3 months online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here.

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and older.


Booking: 

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

You may also be interested in:

Visual Merchandising: Intensive

Design with Scents

Consumer Psychology


Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description


Lucy London (nee Clements) has over two decades of industry experience, covering high street brands from Gap, H&M, Topshop through to designer brands offering a boutique shopping experience, and department stores such as Selfridges. Visual Merchandising is her specialism, and she has worked in all areas of display, so her knowledge of the subject matter places her as a leading visual merchandiser lecturer. Lucy's career of visual static styling has also seen her styling the covers of London and US publications including TIME magazine. She specialises in lifestyle and fashion concept design and has had a freelance career combining VM, final styling and celebrity styling. 

Visual merchandising, visual display and fashion business are areas that she still passionately works within. The educational arena is now Lucy's focus, training students and industry professionals in all areas of Visual Merchandising, Styling and fashion business. Her specialist subject areas teamed with her drive and enthusiasm, have given her direct lead in global events such as London fashion week, editorial covers and static styling.



Materials


Online Short Course Materials

To take part in the Online sessions you will need:

  • An up-to-date version of the Google Chrome web browser
  • Microphone and headphones (a headset with a microphone function is recommended)
  • Webcam
  • Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient

Onsite Short Course Materials 

In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notebook and pen

  • Available dates