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Window Dressing and Styling (Online Short Course)

Window Dressing and Styling (Online Short Course)

London College of Fashion
Taught by
Sarah Manning


Window dressing and styling is the art of driving retail success by creating displays which engage and excite the customer, and bring them into the store to browse and shop. Understanding visual merchandising theories is the key to creating successful window displays.

In this course you will learn the core principles of window dressing, and the science behind creating inspiration for your customer. You will look at window dressing examples from both high street and designer stores and study the methods of window dressing that they use.

You will develop your designs through the medium of your choice (students in the past have used Photoshop, Illustrator, 3D models and sketching) and receive expert feedback each week on your designs. In weekly online classes you will discuss the importance of window dressing in communicating a brand image, and driving sales.

By the end of the course, you will have built up an impressive portfolio of fashion window designs which can be printed / photographed for display or saved to an online portfolio. You could go on to set up your own window dressing business, get a job as a visual merchandiser or use your portfolio to apply for a degree course.


  • Basic principles of window dressing and visual merchandising
  • The job role of a visual merchandiser
  • Building and creating your own window designs
  • Display theory and window types
  • Window dressing trends and how to understand them
  • Creating a consistently recognisable brand image within store windows
  • Effective use of colour, POS and lighting within window display
  • Link selling and hot spots
  • Mannequin handling and styling
  • Appealing to the right customer
  • How is technology carving out the future of window displays?
  • Creating interactive experiences within windows
  • Promotional calendar
  • How to maximise the sales of stock within your window

Course Outcomes:
By the end of the course you will have a better understanding of;

  • The key visual merchandising and window display principles
  • How to build and create your own window designs
  • How to create a strong, recognisable brand image
  • How to create a moodboard depicting a customer profile type
  • Mannequin dressing and styling
  • How to create an instore merchandised wall layout
  • How to create your own fashion window display to launch new season for a luxury retailer

Who is Window Dressing and Styling (Online Short Course) for?
This course is designed for students and retailers who work in visual merchandising or who want to move into this exciting and creative field, and want to improve the visual merchandising and window dressing in their own retail spaces.

Level: Intermediate.

Please note: This course is for students aged 18 and older.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Please note that all courses are taught in UK time. To check and compare times please click here
Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Sarah Manning has over 20 years industry experience  after working for retailers Harrods, Selfridges, Harvey Nichols and Marks & Spencer. Sarah has run her freelance business for over 12 years working for a selection of London based retail and department stores, as well as retail clients overseas -  offering freelance services in Visual Merchandising training and consultancy. Her work includes planning and installing in-store promotions, consulting on product presentation and store layout principles, designing and installing window concepts.
Sarah teach’ s the online Visual Merchandising and Window Display courses for the UAL, as well as the short Visual Merchandising Courses for both London College of Fashion & Central Saint Martins.


In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

  • Notepad and pen
  • A recent computer with a recent operating system
  • An up-to-date web browser. (It would be advisable to ensure you
  • have access to two separate web browsers eg Safari and Mozilla
  • Firefox or Google Chrome and Internet Explorer)
  • Microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates

If no dates are showing then please Enquire about this course and we will contact you when new dates are published.