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Window Dressing and Styling (Online Short Course)

Window Dressing and Styling (Online Short Course)

London College of Fashion
Taught by
Sarah Manning


Window dressing and styling is the art of driving retail success by creating displays which engage and excite the customer, and bring them into the store to browse and shop.

In this course you will learn the core principles of window dressing, and the science behind creating inspiration for your customer. You will develop your designs through the medium of your choice (students in the past have used Photoshop, Illustrator, 3D models and sketching) and receive expert feedback each week on your designs. By the end of the course, you will have built up an impressive portfolio of fashion window designs which can be printed / photographed for display or saved to an online portfolio.

  • Basic principles of window dressing and visual merchandising.
  • Creating a strong brand within your window.
  • Building and creating your own Window Designs using your choice of program / medium.
  • Current trends in the retail industry.
  • Merchandise selection and accessories within window display.
  • Effective use of Colour, POS and lighting within window display.
  • Mannequin handling and styling.
  • Creating an effective window linked hot spot area in store.

By the end of this course you will have a better understanding of;

  • Basic principles of Window dressing and Visual Merchandising.
  • How to create a strong, recognisable brand image for your window installation.
  • Mannequin and Bust Form dressing and styling.
  • How to create an instore hot space area which is linked to your window.
  • Produced a body of work that will contribute to a portfolio that can be used for the industry or to enter into further study.

Who is Window Dressing and Styling (Online Short Course) for?
This course is designed for students and retailers who want to learn about the visual merchandising and window dressing industry, either to develop a career in this exciting and creative field, or to improve VM and window dressing in their own retail spaces.
Level: Intermediate (suggested for students who have completed Visual Merchandising and Display.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here

Tutor Description

Sarah Manning has over 20 years industry experience  after working for retailers Harrods, Selfridges, Harvey Nichols and Marks & Spencer. Sarah has run her freelance business for over 12 years working for a selection of London based retail and department stores, as well as retail clients overseas -  offering freelance services in Visual Merchandising training and consultancy. Her work includes planning and installing in-store promotions, consulting on product presentation and store layout principles, designing and installing window concepts.
Sarah teach’ s the online Visual Merchandising and Window Display courses for the UAL, as well as the short Visual Merchandising Courses for both London College of Fashion & Central Saint Martins.


In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

  • Notepad and pen
  • A recent computer with a recent operating system
  • An up-to-date web browser. (It would be advisable to ensure you
  • have access to two separate web browsers eg Safari and Mozilla
  • Firefox or Google Chrome and Internet Explorer)
  • Microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates