skip to main content
Store Layout and Visual Merchandising (Online Short Course)

Store Layout and Visual Merchandising (Online Short Course)

London College of Fashion
Taught by
Sarah Manning


An effective store layout can make the difference between success or failure for a retail store, and is an important aspect of a visual merchandiser's responsibilities. A good layout drives sales by encouraging customers to spend time in the store, making products visible and helping them find what they need, and suggesting product combinations and impulse purchases.

In this course you will learn the commercial principles of store layout and visual merchandising, including customer flow, product placement, use of space, signage, and more. You will develop your designs through the medium of your choice (students in the past have used Photoshop, Illustrator, 3D models and sketching) and receive expert feedback each week on your designs. By the end of the course, you will have a detailed understanding of layout and design which you can apply flexibly to the retail spaces you manage.



  • Commercial principles of visual merchandising.
  • The psychology behind the customer’s shopping experience.
  • Customer flow and the importance of store layout.
  • Store visual merchandising and product presentation methods.
  • Creating a brand image within visual merchandising in store.
  • Current trends in the Retail Industry in London.
  • How to create link selling opportunities through correct merchandise selection.
  • Building and creating your own retail designs using your choice of program / medium.

By the end of this course you will have a better understanding of;

  • The commercial principles of Visual Merchandising for Retail.
  • How to present merchandise to create an effective shopping experience for the customer.
  • The importance and psychology behind an effective store layout and product placement.
  • Looking at customer flow throughout the store and using VM principles to make this more effective.

Who is Store Layout and Visual Merchandising (Online Short Course) for?
This course is designed for students and retailers who want to learn about how store layout and visual merchandising can improve the commercial performance of retail businesses, either to develop a career in this exciting and creative field, or to improve the layout and VM in their own retail spaces.
Level: Intermediate (suggested for students who have completed Visual Merchandising and Display).

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here

Tutor Description

Sarah Manning has over 20 years industry experience  after working for retailers Harrods, Selfridges, Harvey Nichols and Marks & Spencer. Sarah has run her freelance business for over 12 years working for a selection of London based retail and department stores, as well as retail clients overseas -  offering freelance services in Visual Merchandising training and consultancy. Her work includes planning and installing in-store promotions, consulting on product presentation and store layout principles, designing and installing window concepts.
Sarah teach’ s the online Visual Merchandising and Window Display courses for the UAL, as well as the short Visual Merchandising Courses for both London College of Fashion & Central Saint Martins.


In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

  • Notepad and pen
  • A recent computer with a recent operating system
  • An up-to-date web browser. (It would be advisable to ensure you
  • have access to two separate web browsers eg Safari and Mozilla
  • Firefox or Google Chrome and Internet Explorer)
  • Microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates