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Store Layout and Visual Merchandising (Online Short Course)

Store Layout and Visual Merchandising (Online Short Course)

London College of Fashion
Taught by
Sarah Manning


This online course will teach you advanced visual merchandising skills. Focusing on store design and types of layout, you will consider product positioning, customer flow, link selling, hot spots and more - ideal if you have overall responsibility for large or small retail spaces.

This is a practical course where you will get the opportunity to create your own visual merchandising floor plan and develop your designs through the medium of your choice (students in the past have used Photoshop, Illustrator, 3D models and sketching.)

You will learn through live class discussions, tutor Q&As, practical tasks and analysing case studies of a range of retail outlets. You will primarily explore fashion and homeware brands, but the skills you learn are transferable to any retail setting.

There is no question that visual merchandising optimisation can increase retail sales and improve the customer experience. This course will teach you how to do this yourself, and could lead to an exciting career as a senior visual merchandiser.


  • The job role of a visual merchandiser
  • The psychology behind the customer’s shopping experience
  • The importance of link selling
  • Product presentation methods
  • Customer flow and the importance of store layout
  • Creating a strong brand image with visual merchandising in store
  • Creating a customer profile
  • Creating planograms
  • Principles used to create Pop Up Stores
  • Display theory
  • Visual merchandising trends
  • Creating hot spots and promotional spaces
  • Building and creating your own retail designs

Course Outcomes:
By the end of the course you will be able to;

  • Build and create your own retail designs
  • Create visual merchandising planograms
  • Create a customer profile using the image of a brand
  • Understand of customer flow

Who is Store Layout and Visual Merchandising (Online Short Course) for?
This course is for anyone with an interest in visual merchandising and branding. Perhaps you already work in fashion or retail and would like to specialise, or maybe you want to put your creativity to the test while simultaneously considering commercial outcomes as a professional visual merchandiser does.

Level: Intermediate (suggested for students who have completed Visual Merchandising and Display).

Please note: This course is for students aged 18 and older.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Please note that all courses are taught in UK time. To check and compare times please click here
Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Sarah Manning has over 20 years industry experience  after working for retailers Harrods, Selfridges, Harvey Nichols and Marks & Spencer. Sarah has run her freelance business for over 12 years working for a selection of London based retail and department stores, as well as retail clients overseas -  offering freelance services in Visual Merchandising training and consultancy. Her work includes planning and installing in-store promotions, consulting on product presentation and store layout principles, designing and installing window concepts.
Sarah teach’ s the online Visual Merchandising and Window Display courses for the UAL, as well as the short Visual Merchandising Courses for both London College of Fashion & Central Saint Martins.


In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

  • Notepad and pen
  • A recent computer with a recent operating system
  • An up-to-date web browser. (It would be advisable to ensure you
  • have access to two separate web browsers eg Safari and Mozilla
  • Firefox or Google Chrome and Internet Explorer)
  • Microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates