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Introduction to Fashion Buying and Merchandising

Introduction to Fashion Buying and Merchandising

London College of Fashion
Taught by
Frankie Law, Stephanie Liberman, Vanessa Moore


This fashion buying course will help you to make that leap forward into the fast paced world of fashion retail. You will learn all about what a buyer and merchandiser actually do and the everyday challenges that you will be faced with at all levels of the market. 

This course will introduce you to the roles and what to expect if you plan to start your career with an established retailer, or if you have recently started in a buying or merchandising role and want to understand best practice.

With the emphasis on larger retailers, this course will help you understand what it takes to succeed as a buyer or merchandiser, and the many exciting and challenging aspects of the roles.

You will also start to build a comprehensive reference file on the subject.

The course will include:

  • Industry structure
  • Marketing research
  • Customer profiling
  • Branding
  • Buying & merchandising roles/responsibilities
  • Buying calendar
  • Critical path
  • Competitor shop
  • Buying strategy
  • Range planning  
  • Product development
  • The quality process
  • Purchasing budgets
  • Stock management
  • Margin
  • Pricing
  • Negotiations

The projects you'll be asked to undertake involve mathematical formulae therefore it's essential you have an understanding of maths to GCSE level C or equivalent. 

This course is the first in the series of our 'Fashion Buying & Merchandising' short courses. Once you've completed this course you might consider moving onto our intermediate level courses, 'Fashion Buying & Merchandising: Buying Techniques' or ‘Fashion Buying & Merchandising: Merchandising Techniques’ for a more in-depth understanding of the subject.

Feedback from students:

"I really enjoyed the course, I'm inspired to move forward and study more in fashion buying and merchandising. I think the teacher was brilliant, you could see the enthusiasm and the passion about Buying & Merchandising."


Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and older

Beginner Level

Intermediate Level

Advanced Level

Introduction to Fashion Buying and Merchandising

Fashion Buying and Merchandising: Buying Techniques

Fashion Buying and Merchandising: Advanced

Fashion Buying and Merchandising: Merchandising Techniques

Fashion Buying & Merchandising: Intensive


Fashion Buying and Merchandising: Luxury Brands














Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

What’s next?
After completing a Fashion Buying and Merchandising short course you may be interested in applying for London College of Fashion’s Postgraduate Certificate Fashion: Buying and Merchandising. Applications are now open for 19/20 entry.

Tutor Description

Frankie Law graduated from LCF with a first in Fashion Management and has since gained over 14 years of fashion buying, merchandising and design experience within UK retail, holding positions at high street and department store retailers. She has been instrumental in developing, buying for and managing 14 brands, overseeing a departmental annual sales plan of £54 million.  She currently consults internationally for various factories and suppliers within the fashion industry, range building and developing fast moving and extensive collections, as well as forecasting trends and analysing trade information.

Stephanie Liberman has over 20 years experience in the fashion industry. Starting her buying career at Woolworths, she worked in variety of multi-channel retailers and was a senior buyer at department store, Debenhams and stationery retailer, Paperchase. During her buying career she travelled extensively to Europe and the Far East and has built up a wealth of sourcing experience and relationships with offshore suppliers. Whilst at Debenhams she also developed and ran the buying school program and ran training and mentoring for all levels of the buying and merchandising community. She currently teaches at Regent's University London on short courses for Artscom at LCF.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notepad and pen
  • Pocket calculator

Available dates