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Introduction to Fashion Buying and Merchandising

Introduction to Fashion Buying and Merchandising

College
London College of Fashion
Taught by
Frankie Law, Helen Joslin, Linda Wing

Description


This fashion buying course will help you to make that leap forward into the fast paced world of fashion retail. You will learn all about what a buyer and merchandiser actually do and the everyday challenges that you will be faced with at all levels of the market. 

This course will introduce you to the roles and what to expect if you plan to start your career with an established retailer, or if you have recently started in a buying or merchandising role and want to understand best practice.

With the emphasis on larger retailers, this course will help you understand what it takes to succeed as a buyer or merchandiser, and the many exciting and challenging aspects of the roles.

You will also start to build a comprehensive reference file on the subject.

The course will include:

  • Industry structure
  • Marketing research
  • Customer profiling
  • Branding
  • Buying & merchandising roles/responsibilities
  • Buying calendar
  • Critical path
  • Competitor shop
  • Buying strategy
  • Range planning  
  • Product development
  • The quality process
  • Purchasing budgets
  • Stock management
  • Margin
  • Pricing
  • Negotiations

The projects you'll be asked to undertake involve mathematical formulae therefore it's essential you have an understanding of maths to GCSE level C or equivalent. 

This course is the first in the series of our 'Fashion Buying & Merchandising' short courses. Once you've completed this course you might consider moving onto our intermediate level courses, 'Fashion Buying & Merchandising: Buying Techniques' or ‘Fashion Buying & Merchandising: Merchandising Techniques’ for a more in-depth understanding of the subject.

Feedback from students:

"I really enjoyed the course, I'm inspired to move forward and study more in fashion buying and merchandising. I think the teacher was brilliant, you could see the enthusiasm and the passion about Buying & Merchandising."

Level:

Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.

Please note: This course is for students aged 18 and older

Beginner Level
Intermediate Level Advanced Level
Introduction to Fashion Buying and Merchandising Fashion Buying and Merchandising: Buying Techniques Fashion Buying and Merchandising: Advanced
Fashion Buying and Merchandising: Merchandising Techniques 
Fashion Buying & Merchandising: Intensive

 Fashion Buying and Merchandising: Luxury Brands  
  Fashion Buying and Merchandising: Further Skills 

 

 

 

 

 

 

 

 

 

Booking: 

Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor Description


Frankie Law graduated from LCF with a first in Fashion Management and has since gained over 14 years of fashion buying, merchandising and design experience within UK retail, holding positions at high street and department store retailers. She has been instrumental in developing, buying for and managing 14 brands, overseeing a departmental annual sales plan of £54 million.  She currently consults internationally for various factories and suppliers within the fashion industry, range building and developing fast moving and extensive collections, as well as forecasting trends and analysing trade information.

Helen Joslin has over a decade of industry experience in buying and merchandising, working across the high street for large multi brand department stores.  Specialising in menswear Helen has extensive experience buying and merchandising across multi-product categories for companies such as Arcadia and Debenhams.  Outside of her buying career Helen is currently launching her own e-commerce website.

Linda Wing is a graduate of LCF and has worked for many years as a lingerie, nightwear and swimwear designer and pattern cutter, for manufacturers and retailers. She has also run her own company as a bespoke wedding gown designer/maker. She currently passes on her industry knowledge to the next generation of lingerie designers working as a lecturer and specialist technician on the BA (Hons) Fashion Contour degree alongside various lingerie and swimwear design and making short courses.

Materials


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notepad and pen
  • Pocket calculator

Available dates