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Fashion Buying and Merchandising: Merchandising Techniques

Fashion Buying and Merchandising: Merchandising Techniques

London College of Fashion
Taught by
Faika Khurram, Malcolm Newbery


The role of the Merchandiser or planner is to work alongside the buyer to plan and deliver a range or ranges, and make sure that they are brought in the right quantities, arrive at the right time and work to ensure that they are given the best opportunity to sell through. The course is an ideal follow on from our Introduction to Fashion Buying and Merchandising course and will give a really good understanding of Merchandising terms and tools and how you can use them on a day to day basis. It will also help those who have started their career in Merchandising and want to understand best practice.

The course will include:

  • The role of the fashion Merchandiser
  • Tools that are used in every day merchandising covering: Understanding the key measures within Merchandising, including Availability, R.O.S and Margin.
  • Understanding Profit and markdown
  • Key terms on stock delivery and shipping, supply chain and distribution
  • Allocating and stock replenishment
  • What is a “WSSI” ? What it does, why it’s important and how to manage it.
  • Understanding OTB
  • Understanding Financial planning, Range planning, SWOT analysis and KPIs
  • The role of the Merchandiser and commercial planning”

The projects you'll be asked to undertake involve mathematical formulae therefore it's essential you have an understanding of maths to GCSE level C or equivalent.

This course is one of the second in the series of our 'Fashion Buying & Merchandising' short courses. Once you've completed this course you might consider moving onto 'Fashion Buying & Merchandising: Buying Techniques'.


Intermediate. You should have completed the beginners level course or have equivalent experience.

Beginner Level
Intermediate Level Advanced Level
Introduction to Fashion Buying and Merchandising Fashion Buying and Merchandising: Buying Techniques Fashion Buying and Merchandising: Advanced
Fashion Buying and Merchandising: Merchandising Techniques 
Fashion Buying & Merchandising: Intensive

  Fashion Buying and Merchandising: Luxury Brands   









Please note: This course is for students aged 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor Description

Faika Khurram is an independent consultant, running her own business, Fkp Consultancy. She has over 15 years’ experience in Merchandising, working for companies such as John Lewis and Paperchase. Throughout her career she has focused on improving merchandising processes, driving sales and profitability and implementing/improving training and development. Her experience with these companies developed her understand of the needs of business of different sizes, and their approach to merchandising. She incorporates commerciality and business understanding into her roles, to give her a complete view of merchandising. She has recently also started working with First Friday as a consultant and now as an Associate Lecturer for London College of Fashion. 

Malcolm Newbery is an independent consultant specialising in retailing and fashion industry marketing and supply. He has more than twenty-five years' experience of consulting experience in the business planning, marketing and distribution of consumer products. This experience allows him to relate to issues of concern for senior management, particularly in profitability and competitiveness, buying and merchandising and supply chain management. Malcolm works either as a consultant or inside business in an interim manager capacity. As well as consulting, he is involved in writing, public speaking, training and, more recently, teaching at London College of Fashion as an Associate Lecturer.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notepad and pen
  • Pocket calculator

Available dates