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Fashion Buying and Merchandising: Luxury Brands (Online Short Course)

Fashion Buying & Merchandising: Luxury Brands (Online Short Course)

London College of Fashion
Taught by
Rosie Croft, Eddie Knevett


This online short course will help you become a more confident buyer and merchandiser within the luxury retail sector. You will be immersed in the world of high-end fashion as you learn the business skills you need to buy and sell profitably at the exclusive luxury end of the retail market.

You will be guided by an experienced industry professional, as you learn about the key drivers of the sector – the customers, brands, product categories, business models - as well as essential skills such as trend forecasting, range planning, negotiating, sales analysis and trading.

Each week you will work on practical projects with the support of your tutor and classmates from around the world. You will receive personal feedback, and will develop a detailed understanding of the sector, the customers, and the concept of luxury.

This course is ideal for fashion professionals who wants to focus on a business career within the luxury retail industry. You will learn how to apply your creative instincts to spot trends and select garments and products that will delight your customers, as well as the technical skills such as creating budgets and managing the supply chain that are needed to run a profitable retail outlet.


  • The concept of luxury
  • The role of the fashion planning team: the buyer and the merchandiser
  • Luxury brands and retailers
  • Understanding your customer
  • How to conduct trend research
  • Strategy and preparation
  • Sales analysis
  • Competitor shopping
  • SWOT analysis (Strengths, Weaknesses, Opportunity, Threats)
  • Creating budgets
  • Trading: OTB (Open to Buy)
  • Upcoming markets and new technology
  • How to create mood boards
  • Key strategy ideas

Student Reviews:

"Through this course I have learnt many new concepts that have enriched my professional profile." - Ana Santiso, Buying and Logistics Manager with an MA in International Business

"The course provided me with a good overview of buying and merchandising." - Sugandh Chawla, Product & Brand Supervisor based in Sweden

Course Outcomes:
By the end of the course you will have an understanding of;

  • Understand the role of fashion luxury brands in the industry
  • Create mood boards to communicate your ideas
  • Conduct trend research
  • Complete a SWOT analysis
  • Understand sales analysis and strategy techniques
  • Know who your customer is
  • Tips on becoming a successful luxury fashion buyer from an industry professional
  • Assembling your own range

Who is Fashion Buying and Merchandising: Luxury Brands (Online Short Course) for?
This course is tailor made for individuals who want to better understand the fashion and merchandising world. It is designed for fashion professionals looking to plan a career as a luxury fashion buyer or merchandiser.

Level: Intermediate. The projects you'll be asked to undertake involve mathematical formulae therefore it's essential you have an understanding of maths to GCSE level C or equivalent. You will also need some prior knowledge of buying and merchandising, ideally within the fashion industry. If you are completely new to the area you may want to consider our Fashion Buying and Merchandising online course.

Please note: This course is for students aged 18 and older.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Please note that all courses are taught in UK time. To check and compare times please click here
Online courses are not available to book on the day they start.

Tutor Description

Rosie Croft has over 10 years of buying and merchandising experience, working across the luxury, contemporary and high-street sectors. She started her career in merchandising, working for renowned department store Selfridges before moving to Shoreditch-based luxury boutique, START. Following on from START Boutique Rosie moved into buying, working at House of Fraser first as RTW high-street Buyer before being promoted to Senior Buyer on Handbags. Most recently Rosie has worked at luxury online retailer Mytheresa as Senior Buyer. 

The breadth of Rosie's experience, from multi-brand department store to online retailer, gives her a wealth of knowledge across the fashion buying and merchandising sectors, making her a leading lecturer in the field.

Eddie is a highly successful and respected fashion accessories buying manager with a wealth of experience in buying and merchandising for branded luxury for multi brand department stores, premium and luxury brands as well as premium own label brands.

Experienced in creating destination retail concepts for example strategically taking House of Fraser accessories from a high street own label offer to one of the largest premium and luxury offers within the UK. Eddie has built successful working relationships with numerous luxury brands including Hermes, Cartier, Gucci, Prada, YSL, Chloe, Givenchy, Mulberry, Anya Hindmarch, Paul Smith Michael Kors, to name a few.  Working with these brands on both an own bought, concession and branded shopfit basis.

As well as teaching Eddie works with various international fashion brands and retailers on a consultancy basis.


In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

  • Notepad and pen

In addition to the materials listed above, you will need:

  • A recent computer with a recent operating system
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)
  • Microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Further information on the online learning system requirements.

Available dates