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Fashion Buying and Merchandising: Luxury Brands

Fashion Buying and Merchandising: Luxury Brands

London College of Fashion
Taught by
Tutor to be confirmed, Eddie Knevett


Have you always been interested in pursuing a career within Luxury fashion? This course will immerse you in the world of luxury fashion and what it means to be in the luxury Buying and Merchandising team; planning, strategizing and selecting luxury product. 
With a focus on branded buying you will learn how planning differs between a multi-brand department store and small luxury boutique, you will also touch on the inner workings of a luxury brand and how the Buying and Merchandising role differs here. 
Through the use of up-to-date case studies, lectures and workshops this course will explore the more complex aspects of planning for a luxury fashion department and the concept of luxury as a whole.

The course will include: 

  • The role of the luxury 'fashion planner’.
  • Preparation pre planning 
  • Understanding your customer - buying from the catwalk 
  • Range Planning 
  • Sales analysis 
  • Profit and margin control 
  • Emerging Markets
  • The impact of new technology 
  • SWOT (Strengths, Weaknesses, Opportunities, Threats) preparation 
  • Research Methods 
  • Creating Budgets 
  • Applying Budgets 
  • KPIs (Key Performance Indicators) 
  • WSSI (Weekly Stock & Sales Intake) 
  • OTB (Open to Buy) 
  • Negotiation techniques
  • Fashion and Buying cycle

On the first day please bring along with you a luxury magazine and be prepared to talk about the publication and why you have chosen that particular title in relation to this course and the buying role.

The projects you'll be asked to undertake involve mathematical formulae and therefore it's essential you have an understanding of maths to GCSE level C or equivalent.


Intermediate. This course is one of the second levels in the series of our 'Fashion Buying & Merchandising' short courses. It is suitable for anyone wishing to pursue a career in Fashion Planning, those who are entry level within the industry or those just expressing an interest in fashion.

Beginner Level
Intermediate Level Advanced Level
Introduction to Fashion Buying and Merchandising Fashion Buying and Merchandising: Buying Techniques Fashion Buying and Merchandising: Advanced
Fashion Buying and Merchandising: Merchandising Techniques 
Fashion Buying & Merchandising: Intensive

  Fashion Buying and Merchandising: Luxury Brands

  Fashion Buying and Merchandising: Footwear








Please note: this course is for students aged 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

What’s next?
After completing a Fashion Buying and Merchandising short course you may be interested in applying for London College of Fashion’s Postgraduate Certificate Fashion: Buying and Merchandising. Applications are now open for 19/20 entry.

Tutor Description


Notepad and pen, pocket calculator, smart phone with camera.

Available dates