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Fashion Buying and Merchandising: Luxury Brands

Fashion Buying and Merchandising: Luxury Brands

London College of Fashion
Taught by
Eddie Knevett


Have you always been interested in pursuing a career within Luxury fashion? This course will immerse you in the world of luxury fashion and what it means to be in the luxury Buying and Merchandising team; planning, strategizing and selecting luxury product. 
With a focus on branded buying you will learn how planning differs between a multi-brand department store and small luxury boutique, you will also touch on the inner workings of a luxury brand and how the Buying and Merchandising role differs here. 
Through the use of up-to-date case studies, lectures and workshops this course will explore the more complex aspects of planning for a luxury fashion department and the concept of luxury as a whole.

The course will include: 

  • The role of the luxury 'fashion planner’.
  • Preparation pre planning 
  • Understanding your customer - buying from the catwalk 
  • Range Planning 
  • Sales analysis 
  • Profit and margin control 
  • Emerging Markets
  • The impact of new technology 
  • SWOT (Strengths, Weaknesses, Opportunities, Threats) preparation 
  • Research Methods 
  • Creating Budgets 
  • Applying Budgets 
  • KPIs (Key Performance Indicators) 
  • WSSI (Weekly Stock & Sales Intake) 
  • OTB (Open to Buy) 
  • Negotiation techniques
  • Fashion and Buying cycle

On the first day please bring along with you a luxury magazine and be prepared to talk about the publication and why you have chosen that particular title in relation to this course and the buying role.

The projects you'll be asked to undertake involve mathematical formulae and therefore it's essential you have an understanding of maths to GCSE level C or equivalent.


Intermediate. This course is one of the second levels in the series of our 'Fashion Buying & Merchandising' short courses. It is suitable for anyone wishing to pursue a career in Fashion Planning, those who are entry level within the industry or those just expressing an interest in fashion.

Beginner Level
Intermediate Level Advanced Level
Introduction to Fashion Buying and Merchandising

Fashion Buying and Merchandising: Buying Techniques

Fashion Buying and Merchandising: Advanced

Fashion Buying and Merchandising: Merchandising Techniques 

Fashion Buying & Merchandising: Intensive

   Fashion Buying and Merchandising: Luxury Brands









Please note: this course is for students aged 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

What’s next?
After completing a Fashion Buying and Merchandising short course you may be interested in applying for London College of Fashion’s Postgraduate Certificate Fashion: Buying and Merchandising. Applications are now open for 19/20 entry.

Tutor Description

Eddie is a highly successful and respected fashion accessories buying manager with a wealth of experience in buying and merchandising for branded luxury for multi brand department stores, premium and luxury brands as well as premium own label brands.

Experienced in creating destination retail concepts for example strategically taking House of Fraser accessories from a high street own label offer to one of the largest premium and luxury offers within the UK. Eddie has built successful working relationships with numerous luxury brands including Hermes, Cartier, Gucci, Prada, YSL, Chloe, Givenchy, Mulberry, Anya Hindmarch, Paul Smith Michael Kors, to name a few.  Working with these brands on both an own bought, concession and branded shopfit basis.

As well as teaching Eddie works with various international fashion brands and retailers on a consultancy basis.


Notepad and pen, pocket calculator, smart phone with camera.

Available dates