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Fashion Buying and Merchandising: Intensive

Fashion Buying and Merchandising: Intensive

London College of Fashion
Taught by
Eddie Knevett, Malcolm Newbery


Are you looking for a career in fashion business management? Perhaps becoming a buyer or merchandiser but not sure how to go about it?  Then this course is a great place to start.

The course will answer those fashion questions you have been thinking about.  Who decides what we are wearing next season? How do the products arrive in stores? Why are some retailers successful but others are not? 
This is all down to the fashion buyers and merchandisers, the main drivers of any retail business or brand and very influential decision makers. 

The course includes:

  • What do buyers and merchandisers actually do in retailers and brands?
  • How do they set the prices that they sell to the consumer?
  • How do they calculate the price that they will buy from the supplier?
  • How are they organised and how do they operate within the company organisation?
  • How do they manage the create skills of the designers? 
  • How do they plan supplier lead times, and delivery schedules?
  • How do they calculate how many garments they expect to sell?
  • How do they calculate how many they intend to buy?
  • How do they organise distribution to their shops?
  • How do they sell on their website?
  • How do they manage sales and stock during the selling season?

The course is a combination of discussions and practical tasks. At the end of the week you will have:

  • Produced your own range plan of garments
  • Created a sales forecast for it
  • Created a buying plan and buying budget for it
  • Bought it in a competitive game played against the tutor
  • Allocated it to your stores, after the buying campaign is complete

As these are practical exercises you will need a notebook, pen or pencil, and a simple calculator. 

This course covers the first and second steps in the series of our 'Fashion Buying & Merchandising' short courses. Once you've completed this course you might consider moving onto our advanced level courses, 'Fashion Buying & Merchandising: Advanced' or ‘Range Building’ and ‘WSSI Creation & Interpretation’ for a more in-depth understanding of the subject area.


Beginners or those with some previous experience. 

Beginner Level
Intermediate Level Advanced Level
Introduction to Fashion Buying and Merchandising Fashion Buying and Merchandising: Buying Techniques Fashion Buying and Merchandising: Advanced
Fashion Buying and Merchandising: Merchandising Techniques 
Fashion Buying & Merchandising: Intensive

  Fashion Buying and Merchandising: Luxury Brands   


Please note: this course is for students ages 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

What’s next?
After completing a Fashion Buying and Merchandising short course you may be interested in applying for London College of Fashion’s Postgraduate Certificate Fashion: Buying and Merchandising. Applications are now open for 19/20 entry.

Student review:

"I want to say thank you so much. Your class helped me understand what fashion buying and merchandising is in detail. It also helped me to find a better job! I will start work at a fashion company which is the sole distributor of MAJE, Sandro, A.P.C and Claudie Pierlot for KOREA as online MD. I got a new job It is because of your class! :) I really appreciate it" - Mimi, Korea.

Tutor Description

Eddie is a highly successful and respected fashion accessories buying manager with a wealth of experience in buying and merchandising for branded luxury for multi brand department stores, premium and luxury brands as well as premium own label brands.

Experienced in creating destination retail concepts for example strategically taking House of Fraser accessories from a high street own label offer to one of the largest premium and luxury offers within the UK. Eddie has built successful working relationships with numerous luxury brands including Hermes, Cartier, Gucci, Prada, YSL, Chloe, Givenchy, Mulberry, Anya Hindmarch, Paul Smith Michael Kors, to name a few.  Working with these brands on both an own bought, concession and branded shopfit basis.

As well as teaching Eddie works with various international fashion brands and retailers on a consultancy basis.

Malcolm Newbery is an independent consultant specialising in retailing and fashion industry marketing and supply. He has more than twenty-five years' experience of consulting experience in the business planning, marketing and distribution of consumer products. This experience allows him to relate to issues of concern for senior management, particularly in profitability and competitiveness, buying and merchandising and supply chain management. Malcolm works either as a consultant or inside business in an interim manager capacity. As well as consulting, he is involved in writing, public speaking, training and, more recently, teaching at London College of Fashion as an Associate Lecturer.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notepad and pen
  • Pocket calculator

Available dates