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Fashion Buying and Merchandising: Intensive

Fashion Buying and Merchandising: Intensive

London College of Fashion
Taught by
Malcolm Newbery, Eddie Knevett


Are you looking for a career in fashion business management? Perhaps becoming a buyer or merchandiser but not sure how to go about it?  Then this course is a great place to start.

The course will answer those fashion questions you have been thinking about.  Who decides what we are wearing next season? How do the products arrive in stores? Why are some retailers successful but others are not? 
This is all down to the fashion buyers and merchandisers, the main drivers of any retail business or brand and very influential decision makers. 

The course includes:

  • What do buyers and merchandisers actually do in retailers and brands?
  • How do they set the prices that they sell to the consumer?
  • How do they calculate the price that they will buy from the supplier?
  • How are they organised and how do they operate within the company organisation?
  • How do they manage the create skills of the designers? 
  • How do they plan supplier lead times, and delivery schedules?
  • How do they calculate how many garments they expect to sell?
  • How do they calculate how many they intend to buy?
  • How do they organise distribution to their shops?
  • How do they sell on their website?
  • How do they manage sales and stock during the selling season?

The course is a combination of discussions and practical tasks. At the end of the week you will have:

  • Produced your own range plan of garments
  • Created a sales forecast for it
  • Created a buying plan and buying budget for it
  • Bought it in a competitive game played against the tutor
  • Allocated it to your stores, after the buying campaign is complete

As these are practical exercises you will need a notebook, pen or pencil, and a simple calculator. 

This course covers the first and second steps in the series of our 'Fashion Buying & Merchandising' short courses. Once you've completed this course you might consider moving onto our advanced level courses, 'Fashion Buying & Merchandising: Advanced' or ‘Range Building’ and ‘WSSI Creation & Interpretation’ for a more in-depth understanding of the subject area.


Beginners or those with some previous experience. 

Beginner Level
Intermediate Level Advanced Level
Introduction to Fashion Buying and MerchandisingFashion Buying and Merchandising: Buying TechniquesFashion Buying and Merchandising: Advanced
Fashion Buying and Merchandising: Merchandising Techniques 
Fashion Buying & Merchandising: Intensive

 Fashion Buying and Merchandising: Luxury Brands  
 Fashion Buying and Merchandising: Footwear

Please note: this course is for students ages 18 and older.


Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

Tutor Description

Malcolm Newbery is an independent consultant specialising in retailing and fashion industry marketing and supply. He has more than twenty-five years' experience of consulting experience in the business planning, marketing and distribution of consumer products. This experience allows him to relate to issues of concern for senior management, particularly in profitability and competitiveness, buying and merchandising and supply chain management. Malcolm works either as a consultant or inside business in an interim manager capacity. As well as consulting, he is involved in writing, public speaking, training and, more recently, teaching at London College of Fashion as an Associate Lecturer.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notepad and pen
  • Pocket calculator

Available dates