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Fashion Buying and Merchandising: Buying Techniques (Online Short Course)

Fashion Buying and Merchandising: Buying Techniques (Online Short Course)

London College of Fashion
Taught by
Eddie Knevett


Trend-led fashion is all about capturing key looks from the catwalk to the high street, as quickly as possible and at an affordable price. The buyer and merchandiser for any retailer will play a key role in making this happen. The course will cover how buying and merchandising teams plan and strategise for the season ahead, how they work with the supply chain to design and manufacture quickly and inexpensively, and always strive to stay ahead of the competition.

You will also learn the differences between buying and merchandising private labels vs brands for multi-brand stores, the importance of social media and the future of commercial fashion. This course uses real-life up-to-date case studies and practical assignments for you to develop your skills.


  • Roles of the buyer and merchandiser
  • Fashion retailers and brands
  • Planning - strategy and budgets
  • Competitor shopping and SWOT analysis
  • Buying - range planning, sourcing new brands and suppliers
  • Reacting to trends (from the catwalk to the high street)
  • Trading and stock management
  • WSSI (Weekly Sales Stock Intake) and OTB (Open To Buy)

By the end of this course you will have;

  • Developed a strong understanding of the roles of fashion buyers and merchandisers
  • Learnt how buying techniques and fashion trading leads to successful fashion business
  • An understanding of how buyers and merchandisers use in-season trading to make the newest trends available to their customers
  • Realised the importance of trends and how buyers and merchandisers react to them effectively
  • An understanding of effective buying and merchandising strategies
  • Received personal feedback and insider knowledge from an industry expert

Who Should attend
This course is essential if you want to gain in-depth knowledge of the techniques used by fashion buyers and merchandisers to drive profits and develop successful fashion retail brands. You should have some experience of the fashion industry, and some experience of buying and merchandising is helpful, but not essential. If this area is completely new to you, you may want to consider our Fashion Buying and Merchandising online course.
Level: Beginner/ Intermediate
Please note:
This course is for learners aged 18 and over.

Why choose an LCF Online Short Course?
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here
Online courses are not available to book on the day they start.

Tutor Description

Eddie is a highly successful and respected fashion accessories buying manager with a wealth of experience in buying and merchandising for branded luxury for multi brand department stores, premium and luxury brands as well as premium own label brands.

Experienced in creating destination retail concepts for example strategically taking House of Fraser accessories from a high street own label offer to one of the largest premium and luxury offers within the UK. Eddie has built successful working relationships with numerous luxury brands including Hermes, Cartier, Gucci, Prada, YSL, Chloe, Givenchy, Mulberry, Anya Hindmarch, Paul Smith Michael Kors, to name a few.  Working with these brands on both an own bought, concession and branded shopfit basis.

As well as teaching Eddie works with various international fashion brands and retailers on a consultancy basis.


In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
  • Notepad and pen
  • A recent computer with a recent operating system
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)
  • Microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam
Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates