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Fashion Buying and Merchandising: Buying Techniques

Fashion Buying and Merchandising: Buying Techniques

London College of Fashion
Taught by
Helen Joslin, Stephanie Liberman


This course follows on from our 'Introduction to Fashion Buying and Merchandising' and will give you the tools you need to follow either the buying pathway in your career. Through the use of up-to-date case studies, lectures and workshops this fashion buying course will explore the more complex aspects of the 'fashion buyer' function.

The course will include:

  • The role of the 'fashion buyer'
  • Preparation pre planning
  • Understanding your customer
  • Identifying demand
  • Sales analysis
  • Understanding product lifecycles
  • Pricing
  • Profit and margin control
  • Emerging Markets
  • The impact of new technology
  • Supply chain and distribution

The projects you'll be asked to undertake involve mathematical formulae therefore it's essential you have an understanding of maths to GCSE level C or equivalent.

This course is one of the second in the series of our 'Fashion Buying & Merchandising' short courses. Once you've completed this course you might consider moving onto 'Fashion Buying & Merchandising: Merchandising Techniques' or 'Fashion Buying & Merchandising: Advanced'.


Intermediate. You should have completed the beginners level course or have equivalent experience.

Beginner Level
Intermediate Level Advanced Level
Introduction to Fashion Buying and Merchandising Fashion Buying and Merchandising: Buying Techniques Fashion Buying and Merchandising: Advanced
Fashion Buying and Merchandising: Merchandising Techniques 
Fashion Buying & Merchandising: Intensive

  Fashion Buying and Merchandising: Luxury Brands   
   Fashion Buying and Merchandising: Footwear  









Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.

What’s next?
After completing a Fashion Buying and Merchandising short course you may be interested in applying for London College of Fashion’s Postgraduate Certificate Fashion: Buying and Merchandising. Applications are now open for 19/20 entry.


Tutor Description

Helen Joslin has over a decade of industry experience in buying and merchandising, working across the high street for large multi brand department stores.  Specialising in menswear Helen has extensive experience buying and merchandising across multi-product categories for companies such as Arcadia and Debenhams.  Outside of her buying career Helen is currently launching her own e-commerce website.

Stephanie Liberman has over 20 years experience in the fashion industry. Starting her buying career at Woolworths, she worked in variety of multi-channel retailers and was a senior buyer at department store, Debenhams and stationery retailer, Paperchase. During her buying career she travelled extensively to Europe and the Far East and has built up a wealth of sourcing experience and relationships with offshore suppliers. Whilst at Debenhams she also developed and ran the buying school program and ran training and mentoring for all levels of the buying and merchandising community. She currently teaches at Regent's University London on short courses for Artscom at LCF.


In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:

  • Notepad and pen
  • Pocket calculator

Available dates