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Buying and Merchandising for Beauty Brands (Online Short Course)

Buying and Merchandising for Beauty Retail (Online Short Course)

London College of Fashion
Taught by
Angela Creasy


Beauty is the driver for footfall in most retail environments, and by its nature is a fast moving intense environment with a great deal of detail and unseen activity supporting it. Behind the scenes are the beauty buyers and merchandisers, who use industry knowledge, retail management skills, and understanding of customers and trends to get results in these complex multi-brand retail environments.

This course will expose the inner workings of Beauty departments and give you a greater understanding of the sector, and the key drivers for retail success. It is ideal if you are looking for a new challenge or promotion, or are planning to work in the cosmetics industry. You will learn the principles and practices of beauty buying and merchandising through up-to-date case studies, discussions, and personalised feedback on a series of practical assignments.


  • Key beauty retail environments
  • Beauty categories and strategies for each of them
  • Finance – OTB, budgeting, margins
  • What makes a brand desirable to the retailer or customer
  • Planning a beauty product mix
  • Laying out a department floorplan
  • Launching new brands and driving existing business
  • Marketing and new product development

Course Outcomes:
By the end of the course you will have an understanding of;

  • The role of the beauty buyer
  • basic buying and merchandising disciplines
  • the dynamics between the brands in a beauty department
  • the Retailer/ Supplier relationship
  • effective buying and marketing techniques to drive sales

Who is Buying and Merchandising for Beauty Brands (Online Short Course) for?
This course is a perfect introduction for anyone interested in working within Beauty as a Buyer or Merchandiser and for those in associated roles who would like a greater understanding of the bigger picture.

Level: Beginner / Intermediate.

Please note: This course is for students aged 18 and older.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here
Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Angela Creasy is a seasoned retail professional with a track record of both launching new brands into the UK market as well as creating and implementing strategies to grow sales on existing businesses. She started her 30 year career in Harrods, at a time when the modern Beauty industry was being formed with the launches of Bobbi Brown and Issey Miyake Parfums amongst many others. She then moved to Liberty and introduced the Liberty Beauty concept, within which she launching Nars, Stila, aesop, Diptyque and LeLabo, amongst others, and established Liberty as an international Beauty destination.

In addition to Beauty, Angela has also worked in Home and Fashion, giving her a unique insight into  the differences between the sectors and the skills required in order to retail each product category effectively.

Since 2007 Angela has provided retail consultancy to a range of businesses including department stores, independent retailers, distributors, and wholesalers.


In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

  • Notepad and pen
  • A recent computer with a recent operating system
  • An up-to-date installation of the Google Chrome web browser
  • Microphone (a headset with microphone/headphones is recommended)
  • Headphones
  • Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Available dates