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The course has been designed and is taught by Sanjeev Davidson, an international expert in the lifestyle brand development and innovation field.Sanjeev has an extensive international fashion brand and lifestyle business background, having worked with Hackett London, Aston Martin and Harrods, as well as luxury designers and brands in emerging markets. The course starts with an introduction to the foundations of luxury fashion brands, their product and service offer, before going on to explore the new communication and marketing aspects. There will be lots of interaction and an expectation to complete team projects through a series of briefs. For the final project you will undertake a group marketing project for a luxury brand in the future, so be ready to roll up your sleeves as well as your minds!
Clear, easy to understand lessons:
A certificate of completion:
This course is scheduled to run on campus in a face to face delivery format. Please note that due to the ongoing pandemic situation this course may be adapted in line with UK government guidance or other operational requirements. This may include changing course location (to another UAL site), cancellation of the course, or moving part or all of the course online. In the event of any changes being required we will inform you as soon as possible and support you in any changes required. Please bear this in mind when making any travel, visa, or accommodation arrangements.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
This intensive Luxury Brand Management and Marketing course will analyse established and contemporary fashion companies and introduce you to to trends in luxury brand management strategies.