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Introduction to the Fashion Industry (Online Short Course)

Introduction to the Fashion Industry (Online Short Course)

London College of Fashion
Taught by
Alison Lowe


This introductory fashion course is an orientation to all the main areas of the fashion business, giving you an insight into how the industry works, and the reality of working in the industry: perfect for anyone looking to start a business or career in the fashion world.

The course investigates the four main areas of the industry, design, manufacturing, marketing and PR, and retailing and looks at the key players and their roles. You will look at where trends come from, how the high street and high end designers manufacture their product, how marketing and PR are crucial elements and the changing world of fashion retailing. This practical course will explain to you the different elements through case studies and examples from today’s marketplace.

Course Topics:

  • Why is London such a fashion capital.
  • The process of designing and developing fashion.
  • The changes to fashion retailing.
  • Buying and manufacturing methods.
  • Fashion Marketing and PR.
  • The career and business opportunities available in the industry.

Who is Introduction the Fashion Industry (Online Short Course) for?
This course is ideal for anyone (fashion entrepreneurs, designers, retail professionals, career changers, or students) who want to improve their understanding of how the industry as a whole operates. You will gain a broader understanding of the industry which can support your career or business development.

Why choose an LCF Online Short Course
Our online learning short courses allow you to experience London College of Fashion wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCF Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCF Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here

Please note that all courses are taught in UK time. To check and compare times please click here

Tutor Description

Alison Lowe is a serial entrepreneur with a successful background in profitable business growth, both through her own businesses and those she supports. Alison’s quick understanding and industry knowledge of what fashion brands really need is impressive and effective. She works with many exciting emerging fashion designers and established creative businesses in London today and provides a great insight into how PR, Marketing and Business Management can work as part of a holistic approach to a brand’s development.
Alison established her fashion agency Felicities in 2003, having discovered a gap in the market for business development, PR, marketing and sales support for emerging creative brands. During the last 12 years, Alison has worked with over 200 clients to break into new markets both in the UK and Internationally and established a range of sponsorship, partnership and promotional opportunities for her brands. Felicities and its clients feature regularly on the International Fashion Week schedules. Prior to setting up Felicities, Alison had the kind of portfolio career that is a trait of many successful entrepreneurs. She has established, run and sold several businesses including RoadRunners, the international courier business and Chameleon, a promotional management company. In addition, Alison has worked in the public sector as a business support consultant for Business Link and established a large cross sector consortium for a voluntary sector project. Alison teaches on several business courses at London College of Fashion and is regularly asked to guest lecture at international universities and conferences.


In order to fully participate in the practical exercises please have the following materials/equipment for the first class:

  • Notepad and pen

In addition to the materials listed above, you will need:

  • A recent computer with a recent operating system    
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or
  • Google Chrome and Internet Explorer)    
  • Microphone (a headset with microphone/headphones is recommended)    
  • Headphones    
  • Webcam

Finally, a good broadband connection is also recommended. (Mobile data 3G/4G or a mobile dongle might not provide sufficient bandwidth).

Further information on the online learning system requirements

Available dates