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How To Start Your Own Fashion Business

How To Start Your Own Fashion Business (Online Short Course)

Central Saint Martins
Taught by
Jennifer Williams-Baffoe


If you have ever had the dream of having your own fashion company, why not start to make that dream come true? This course will get you started, showing you how to develop your business ideas. Throughout the course there will be lectures and workshops which will inform you about the process of setting up a fashion business. The course covers creative as well as business aspects, with a focus on fashion design. Individual advice and guidance is given during a project tailored to your requirements. You will be provided with lecture notes and given feedback on your work throughout the course.

You will need to bring a laptop or tablet to each session.

Topics covered

  • We begin the course with a complete overview of the fashion industry and where you can fit in with a chance to succeed.
  • You will learn how to research very carefully who your target market will be.
  • You will need to research who your competition will be so that you can provide your customer with something unique and special.
  • We will explore design, fabric, costing, market positioning, social media networking
  • Finally, we will  consider how to attract buyers and make a profit..

You will be expected to give a short presentation at the end of the course. This presentation will become your own portfolio of work. You will receive a certificate of attendance from Central Saint Martins once you complete the course.

Who should take this course?

  • The course is suitable for those with no knowledge of the fashion industry as well as those with some previous experience.
  • Even if you have no intention of setting up business straight away, you may find that this course helps you to explore career paths within fashion.
  • In the past, many fashion students who took this course went on to start their own business.

This course is taught by a different tutor depending on the course dates offered. Tutors' biographies are provided below. If you need to know which tutor is running a specific course, contact our office on or ring 0207 514 7015.

Entry requirements: None

Level: Beginners

Please note that all courses scheduled until 11 September 2020 will take place in an online classroom. Courses starting after this date will be held in our onsite classrooms.

For more information on Online Short Courses please see the below information.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 3 months online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Please note: This course is for students aged 18 and older

Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description

Jennifer Williams-Baffoe is an international fashion and creative industry business consultant and has worked for many organisations such as The Fashion and Textiles Museum, The British Fashion Council and The British Apparel and Textile Confederation. Jennifer is a short course tutor at Central Saint Martins and The London College of Fashion and is the author of The British Fashion Councils Designer Manufacturer Handbook. Jennifer is also a consultant for the United Nations on their Ethical Fashion Initiative Project


Please bring with you to the first session:

  • A4 file
  • Notebook
  • Pen
  • A laptop or tablet.

Available dates