Fashion Trend Forecasting
This part lecture, part on the streets, trend forecasting course takes you from the history of trends through to the techniques behind spotting key looks. It concludes with a day in some of the most inspirational parts of London where you can test your eye with some trend spotting of your own.
You will visit a fashion/art exhibition and look through archives of fashion images, learning how to use a range of primary sources and digital tools to collect information surrounding trends and popular culture. You will use the famous LCF fashion library - one of the most comprehensive fashion libraries in Europe.
There will be visits to some of London’s most iconic stores to analyse visual merchandising, the power of the consumer and its impact on building brands. You will also explore the city’s most interesting fashion hotspots, including Soho and East London, to observe real and current trends in the most fashionable and influential areas of London.
The course will include:
- Where do trends come from – both macro and micro levels
- Key historical and modern day trends
- Co-incidence or trend?
- Who are the trendsetting designers?
- Street trends and their influence
- Accessories, footwear and beauty trends
- Fashion calendar influences - trade fairs to catwalks
- How the high street interprets and re-imagines trends
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
Please note: This course is for students aged 18 and older.
Your course place is confirmed once you have booked online or via the phone using a credit or debit card. There is no deadline for booking. Places are offered on a first come, first served basis, and all courses have a maximum number of students. We suggest you book early to avoid disappointment.
Louise Stuart Trainor is a trend forecaster with over eight years experience at companies such as: WGSN, Stylesight and Fashion Snoops. For the past 18 months, she has been working on a freelance basis, completing bespoke projects for trend forecasting companies, covering trade shows, writing trend articles and lecturing at London College of Fashion, UCA Epsom and Sheffield Hallam University. As an observer and analyst of cultural change, Louise has a proven track record in dissecting and connecting the strands of fashion, creativity, technology and consumer sentiment to create directional forecasting and brand strategy.
Amber Siegel graduated from LCF with a first in Menswear and started designing for various luxury brands before creating her own brand with her partner Wouter Baartmans, who she met while at Viktor & Rolf, and who are united in their belief of beautiful craftsmanship and imaginative design. Their brand, Baartmans and Siegel, is fast becoming recognisable by their use of interactive textures and sharp tailoring. Amber manages to combine building her brand and business with tutoring at London College of Fashion.
In order to fully participate in the practical exercises please bring the following materials/equipment to the first class:
- Notebook and pen
- Digital camera
- Three images of luxury iconic fashion products that have been imitated by the high-street.
As part of your research you will be required to do some printing. Please bring a small amount of cash to the course on your first day to credit your printing account. It is unlikely you will need to spend more than £5.